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Ba 250: Consumer Behavior
3.00 Credits
Saint Peter's University
An interdisciplinary approach to the study of marketing with the focus on consumer decision making and purchasing behavior. Prerequisites: Ba151 and 155.
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Ba 250 - Consumer Behavior
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Ba 252: Direct Marketing
3.00 Credits
Saint Peter's University
Examines the integrated operations of organizations both traditional (e.g. mail, telemarketing) and modern technologies (e.g. internet, cell phones, databases). Prerequisites: Ba151 and Ba155.
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Ba 252 - Direct Marketing
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Ba 253: Labor Relations
3.00 Credits
Saint Peter's University
Examines labor history, legislation, and collective bargaining. Prerequisites: Ba151 and Ba155.
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Ba 253 - Labor Relations
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Ba 262: New Product Management
3.00 Credits
Saint Peter's University
Concepts, development, testing, production and marketing of new products and services from conception to full scale marketing. Prerequisites: Ba240 or 250.
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Ba 262 - New Product Management
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BA 275: Public Speaking Workshop
3.00 Credits
Saint Peter's University
Intensive practical experience addressing a variety of audiences with individual analyses of performance and specifi c recommendations for improvement. Presentations will be videotaped to improve speaking technique.
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BA 275 - Public Speaking Workshop
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BA 277: Strategies of Oral Communication
3.00 Credits
Saint Peter's University
Techniques of oral presentation to promote clear and effective exchange of information and ideas in a variety of everyday situations, with special attention to business interviews, meetings and conferences.
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BA 277 - Strategies of Oral Communication
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Ba 282: Leadership
3.00 Credits
Saint Peter's University
Examination of the leadership concepts and models in the context of today's global business environment. Prerequisite: Ba240, 250 or 246.
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Ba 282 - Leadership
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BA 315: Business and Professional Writing
3.00 Credits
Saint Peter's University
How to write clear, readable prose in all forms of business and professional communications from letters to reports.
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BA 315 - Business and Professional Writing
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Ba 316: Financial Services Marketing
3.00 Credits
Saint Peter's University
Course applies marketing theory and analytical techniques to the fi nancial industry with a focus on strategies and plans for fi nancial service fi rms. Prerequisites: Ba240, 250 or 246 or permission of instructor.
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Ba 316 - Financial Services Marketing
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Ba 319: International Marketing
3.00 Credits
Saint Peter's University
Marketing activities involved in successful international business operations with emphasis on application of marketing principles to the international environment. Prerequisites: Ba240, 250 or 246; or permission of instructor.
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Ba 319 - International Marketing
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