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BA 218: Media Business
3.00 Credits
Saint Peter's University
An examination of media as a profi tmaking industry. The roles of sales, advertising and investors are viewed, as are trends of corporate media and entrepreneurship. Public relations and ethics are introduced.
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Ba 240: Organizational Behavior
3.00 Credits
Saint Peter's University
Interdisciplinary study of interactions among individuals and groups within organizations. Prerequisites: Ba151 and Ba155.
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Ba 240 - Organizational Behavior
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BA 241: Advertising Management
3.00 Credits
Saint Peter's University
(See Business Administration Department for course description.)
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BA 241 - Advertising Management
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Ba 242: Sales Management
3.00 Credits
Saint Peter's University
Examination of sales functions, including sales management and processes, selling skills, and building customer relationships. Prerequisites: Ba151 and Ba155.
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Ba 242 - Sales Management
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Ba 243: Human Resource Management
3.00 Credits
Saint Peter's University
Examines human resource function and personnel administration in public and private institutions. Prerequisites: Ba151 and Ba155.
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Ba 243 - Human Resource Management
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Ba 245: Customer Service
3.00 Credits
Saint Peter's University
Marketing techniques and procedures used by organizations to measure and achieve customer satisfaction. Prerequisites: Ba151 and Ba155.
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Ba 245 - Customer Service
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Ba 246: Export Management
3.00 Credits
Saint Peter's University
Course examines the decisions and management processes involved in locating foreign markets and developing an export business. Core exporting activities included. Prerequisites: Ba151 and Ba155.
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Ba 246 - Export Management
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BA 247: Marketing Communications
3.00 Credits
Saint Peter's University
(See Business Administration Department for course description.)
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BA 247 - Marketing Communications
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Ba 248: Marketing Services
3.00 Credits
Saint Peter's University
Analyzing, measuring, and managng intangible services to reach and attain customer satisfaction. Prerequisites: Ba151 and Ba155.
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Ba 249: Sports and Entertainment Marketing
3.00 Credits
Saint Peter's University
Analysis of strategic marketing processes in the spectator events industry with emphasis on consumers, suppliers and owners. Prerequisites: Ba151 and Ba155.
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Ba 249 - Sports and Entertainment Marketing
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