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BK 451: Entrepreneurship
3.00 Credits
Monmouth University
Focuses on the actual tasks and activities of the entrepreneur - from the excitement of the original concept, the reality of researching venture feasibility, financing the venture, launching the venture, to managing growth. Prerequisites: Management 250 and Marketing 250. Course Type(s): EX
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BK 451 - Entrepreneurship
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BK 452: Business to Business Marketing
3.00 Credits
Monmouth University
Aspects of marketing raw and semi-manufactured materials: industrial equipment of all kinds and other production goods; focus on product, market, and channel analyses. Prerequisite: Marketing 250. Course Type(s): None
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BK 452 - Business to Business Marketing
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BK 453: International Marketing
3.00 Credits
Monmouth University
Analysis of the policy, managerial, and implementation considerations involved in seeking multinational business opportunities with emphasis on the role of environmental and cultural differences in developing strategies for foreign market penetration. Prerequisite: Marketing 250. Course Type(s): WT
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BK 453 - International Marketing
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BK 459: Managerial Marketing
3.00 Credits
Monmouth University
Application of management principles to the integrated marketing function, both internally within the various units of the marketing division and externally in coordination with the other major divisions of the company. Prerequisites: Marketing 401 and any other Marketing 400-level course. Course Type(s): None
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BK 459 - Managerial Marketing
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BK 480: Business Research: Marketing
3.00 Credits
Monmouth University
Active participation in a research project chosen by and currently being pursued by the faculty sponsor. Student activities may include: but are not limited to literature search, data collection, data analysis, preparation of a manuscript, and delivery of a manuscript. Prerequisites: Junior standing; approval of the instructor, department chair, and the Associate Dean or the Dean. Course Type(s): None
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BK 480 - Business Research: Marketing
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BK 488: Cooperative Education: Marketing Concentration
3.00 Credits
Monmouth University
An opportunity to apply classroom theory in practice through actual work experience; includes both academic and experiential education. Experiential education involves 15 to 20 hours of work per week for three credit hours. Academic aspects include reading assignments and a term paper. This course may be repeated for credit. Course Type(s): EX
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BK 488 - Cooperative Education: Marketing Concentration
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BK 489: Internship in Marketing
3.00 Credits
Monmouth University
An opportunity to apply classroom theory in practice through actual work experience; includes both academic and experiential learning. Experiential part involves 15-20 hours of work experience per week for three credit hours; academic aspect includes reading assignments and a term paper. Students are limited to nine credits of intern credit-free electives. Prerequisites: Junior standing; Management 250, Marketing 250, and a minimum GPA of 2.00. Course Type(s): EX
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BK 489 - Internship in Marketing
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BK 498: Special Topics in Marketing( 400 Level)
1.00 - 3.00 Credits
Monmouth University
An intensive study of a particular subject or problem in marketing to be announced prior to registration. The course may be conducted on either a lecture-discussion or a seminar basis. Prerequisite: As announced in the course schedule. Course Type(s): None
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BK 498 - Special Topics in Marketing( 400 Level)
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BK 499: Independent Study in Marketing
3.00 Credits
Monmouth University
Independent study on a Business Administration topic not substantially treated in a regular course; work will include scheduled conferences with sponsoring professor and written reports. Prerequisite: Prior permission of the directing professor and department chair. Course Type(s): None
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BK 499 - Independent Study in Marketing
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BL 202: Legal Environment of Business II
3.00 Credits
Monmouth University
Sales contracts, advanced topics in business organizations, bankruptcy, commercial paper, leases, estates and trusts, and miscellaneous. Prerequisite: Business Law 201. Course Type(s): None
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BL 202 - Legal Environment of Business II
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