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BF 499: Independent Study in Finance
3.00 Credits
Monmouth University
Independent study on a Business Administration topic not substantially treated in a regular course; work will include scheduled conferences with sponsoring professor and written reports. Prerequisite: Prior permission of the directing professor and department chair. Course Type(s): None
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BF 499 - Independent Study in Finance
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BIOLOGY BY 101: Issues and Methods of Biology
3.00 Credits
Monmouth University
Major concepts in biological science and their importance in current society. Methods and approaches to questions in biology. Cannot be used in satisfaction of a major requirement in the Biology program. Prerequisite: Science 100. Course Type(s): None
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BIOLOGY BY 101 - Issues and Methods of Biology
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BK 388: Cooperative Education: Marketing Concentration
3.00 Credits
Monmouth University
An opportunity to apply classroom theory in practice through actual work experience; includes both academic and experiential education. Experiential education involves 15 to 20 hours of work per week for three credit hours. Academic aspects include reading assignments and a term paper. This course may be repeated for credit. Course Type(s): EX
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BK 388 - Cooperative Education: Marketing Concentration
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BK 401: Marketing Research
3.00 Credits
Monmouth University
Methods, tools, and reasons for marketing research in support of distribution planning and policy formulation by top management; basic planning, questionnaire design, preliminary testing, field interviewing, sampling, data processing and analysis. Prerequisites: Marketing 250, Management 250, and Computer Science 102 or Information Technology 100 or Information Technology 102. Prerequisite or corequisite: Economics 251. Course Type(s): None
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BK 401 - Marketing Research
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BK 404: Consumer Behavior
3.00 Credits
Monmouth University
A marketing strategy approach evaluating consumer attitudes and buying patterns; motivational and cognitive aspects of buying behavior; target market identification; and social class relationships. Prerequisite: Marketing 250. Course Type(s): None
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BK 404 - Consumer Behavior
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BK 411: Principles of Advertising
3.00 Credits
Monmouth University
Current practices in advertising, including its purpose and place, preparation and appeal, techniques, layout, and copywriting through visualized layouts and current media. Prerequisite: Marketing 250. Course Type(s): None
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BK 411 - Principles of Advertising
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BK 420: Healthcare Management and Marketing
3.00 Credits
Monmouth University
An introductory overview of the U.S. healthcare system and its overall management and marketing issues, including coverage of its past and present political, organizational, socioeconomic, behavioral, human resource, educational, and utilization dimensions. Also listed as Management 420. Prerequisites: Management 250 and Marketing 250. Course Type(s): None
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BK 420 - Healthcare Management and Marketing
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BK 421: Management and Marketing of Service Organizations
3.00 Credits
Monmouth University
This course examines the applications of the conceptual framework of marketing and management within the service business context. The course will focus on the characteristics of the service environment, as well as important considerations in the services marketing mix. Also listed as Management 421. Prerequisites: Management 250 and Marketing 250. Course Type(s): None
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BK 421 - Management and Marketing of Service Organizations
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BK 422: Principles of Personal Selling
3.00 Credits
Monmouth University
Theory and practice of personal selling; qualifications and preparation of the salesperson, the psychology of selling, and the various steps that enter into the sale itself. Prerequisite: Marketing 250. Course Type(s): None
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BK 422 - Principles of Personal Selling
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BK 430: Logistics Management
3.00 Credits
Monmouth University
Effective planning, organizing, and controlling of product flow; managing inventory in a dynamic production and marketing environment; understanding evaluation techniques in analyzing logistical alternatives. Also listed as Management 430. Prerequisite: Management 350. Course Type(s): None
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BK 430 - Logistics Management
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