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Course Criteria
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3.00 Credits
Studio course serving as a practical workshop in editorial and communication design. Design and production of printed material for university programs and departments and for local non-profit agencies. May be repeated once for credit. Prerequisite: Permission of instructor.
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3.00 Credits
A studio course in the application of graphic design elements and principles to support and amplify the viewpoint of written messages. Formats may include magazines, newspapers, books, brochures, and web sites. May be repeated once for credit. Prerequisites: VC 3204.
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3.00 Credits
A studio course in the application of elements and principles of graphic design. Visual identity is the use of design to project a memorable graphic image of corporations, institutions, or other organizations. Information design is the use of pictorial or schematic graphics to communicate specific information in a concise visual manner. May include logos, multiple design applications with coordinated visual elements, pictograms, maps, and diagrams. May be repeated once for credit. Prerequisite: VC 3204.
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3.00 Credits
A studio course in the application of graphic design elements and principles. Promotional design is the use of graphics to meet marketing objectives for products and services. May include branding, packaging, point of purchase, selling kits, and sales promotion concepts. May be repeated once for credit. Prerequisite: VC 3204.
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3.00 Credits
A studio course in the application of graphic design elements and principles. Includes packaging, display, exhibit and environmental design. Emphasis on creative problem-solving with specific practical objectives and limitations. Prerequisites: FA 1101, VC 3204
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3.00 Credits
Advanced studio/lecture course covering the creative area of advertising design for mass communication. In-depth study of print campaigns, web banners and television advertising. Emphasis on the strategy, concept formation, copy writing and design direction necessary to create campaigns. May be repeated once for credit. Prerequisite: VC 3220.
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3.00 Credits
Studio course focusing on the design of advertising. In-depth study of format, typography, imagery (photography, illustration, graphics) and techniques that relate to the design of print, web banners, promotional web sites and television. Emphasis on experimentation and development of range of design solutions. Prerequisite: VC 3220.
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3.00 Credits
Studio course offering advanced exploration of the applications and uses of cartooning skills in the areas of advertising, promotion, publishing, graphic design, and illustration. Prerequisite: VC 3231 or permission of instructor.
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3.00 Credits
Studio course in the advanced use of the computer as a design and production tool in graphic design. Advanced use of page-layout, drawing, and image editing software. May be repeated once for credit. Prerequisite: VC 2240.
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3.00 Credits
Studio course serving as a practical workshop in online editorial and communication design. Design and production of actual web sites for university programs, departments and non-profit organizations. May be repeated once for credit. Prerequisites: VC 2240, VC 4240 and permission of instructor.
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