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Course Criteria
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3.00 Credits
Studio course providing the foundation for use of the computer as a design and production tool in graphic design. Use of page-layout, drawing, and image editing software. Prerequisites: FA 1100, FA 1230.
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3.00 Credits
Principles of evaluating design and working with graphic designers, printers, photographers and other communications professionals. Applications in areas of marketing, product and corporate image, sales promotion and in-house publications. Prerequisite: FA 1100.
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3.00 Credits
Studio course introducing the process of graphic design. Studio, research, and problem solving methodologies; and design applications - identity and information, editorial, promotional, and advertising. Foundation for advanced graphic design coursework. Prerequisite: VC 2210.
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3.00 Credits
Studio course continuing the study of typography in visual communications. Emphasis upon function and personal expression within the context of graphic design problem solving. Prerequisite: VC 2210.
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3.00 Credits
Studio/lecture in the creative area of advertising design for mass communication. The fundamentals of print and web will be covered. Students will create advertisements with a visual and verbal component. Copy writing for advertising will be studied. Prerequisites: Completion of ENG 1020 or ENG 1030 or their equivalents.
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3.00 Credits
A studio/lecture course developing copywriting for advertising. The fundamentals of writing will be primarily for print, as well as radio, TV, and the web will be covered. Students will create advertisements with a visual and verbal component. Emphasis will be on the copywriting and design necessary to create advertisements building on prior knowledge of strategy and concept information.
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3.00 Credits
Studio course developing skills in cartoon drawing, rapid rendering, and creative visualization. The history of cartooning; cartooning techniques and methods. Cartoon formats including comic panels, strips, pages.
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3.00 Credits
Studio course developing skills used in the preparation of artwork for reproduction by commercial printing processes including: tools, introduction to printing technology, single and multi-color printing, process printing, paper and ink selection, specs and measures, paste-up and mechanical techniques. Prerequisite: VC 2240.
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3.00 Credits
A historical survey of visual communications from ancient times to the present including illustration, book design, printing, graphic design, advertising, photography, film and the electronic media.
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3.00 Credits
Studio course for the creation, organization and presentation of the student's final portfolio of creative work. Review of career options, interview techniques. May be repeated once for credit. Prerequisites: Permission of instructor.
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