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ADV 04355: Advertising Practicum to 3
1.00 Credits
Rowan University
Prerequisites: 75 Credits Required Advertising practicum allows students to apply their skills and knowledge by working on-campus with department faculty on a variety of technical, creative, or research-related assignments. Students can earn 1 credit for every 40 hours of work, with most practica implemented for 3 credit hours. Students keep a detailed log of working hours, prepare an extensive portfolio, write an analytical critique of the practicum, submit the work to the faculty supervisor for grading.
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ADV 04360: Integrated Marketing Communication
3.00 Credits
Rowan University
Prerequisites: PR 06350 and ADV 04330 This course explores the expanded as well as the communication portion of the organization's business and marketing plans. Emphasis is placed on how to translate marketing strategies into a well-defined and seamless communication program directed at all of the organization's publics.
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ADV 04405: Independent Study- Advertising ADV 04430 Electronic Media Copywriting 3 S H
1.00 - 6.00 Credits
Rowan University
Prerequisites: ADV 04331 , for majors or minors only Working as individuals and in groups, students learn to plan and write radio and television commercials, as well as audio-visual scripts for promotional communications purposes. At least one script is produced.
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ADV 04405 - Independent Study- Advertising ADV 04430 Electronic Media Copywriting 3 S H
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ADV 04432: Media Planning
3.00 Credits
Rowan University
Prerequisites: ADV 04330 Students study media as social and economic forces in our society; the course examines major media with emphasis on comparative value in regards to cost, audience, production problems, time factors, product stability and cost effectiveness. Students get considerable actual practice in media planning activities. A research unit is included.
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ADV 04434: Advertising Campaigns- WI
3.00 Credits
Rowan University
Prerequisites: ADV 04352 and ENGL 01112 This course prepares students to undertake and complete an extensive, creative, effective professional advertising campaign. The course includes instruction on how to prepare the speech which is made when the campaign is pitched to the client, extensive marketing andadvertising research, final polishing of copywriting skills and a well prepared final oral presentation.
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AFRI 16102: Zulu II
3.00 Credits
Rowan University
Prerequisites: AFRI 16101 This beginning course is open to students who have had some limited contact with the Zulu language. It offers expanded practice in listening, comprehension, speaking, reading and writing.
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AFRI 16440: Special Topics in Foreign Languages and Literatures
3.00 Credits
Rowan University
Prerequisities: appropriate language proficiency as determined by the professor This course brings new perspectives and themes to the established Foreign Languages and Literatures curriculum. Eash semester the instruction of this course rotates among faculty memebers who select topics according to their current scholarly interests. In this way, the course expands options for upper-level electives.
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AFST 11104: Introduction to Africana Studies
3.00 Credits
Rowan University
This course will introduce students to the interdisciplinary, multicultural and international field of Africana Studies, from the perspective of the experiences and scholarly and creative contributions of Africans and African descendants to the making of the modern world. Our primary focus in the course will be to explore how the experiences and contributions of African peoples have influenced historical and contemporary developments, addressed urgent societal issues, and helped to shape social consciousness, social activism and social change, within the African Diaspora and the global community.
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AFST 11304: Africana Social Thought
3.00 Credits
Rowan University
This course engages students in an introductory overview of major ideas, ideological debates, and social/political movements that have emerged tin the African Diaspora to challenge national and global social, political, economic and other realities, and to produce a dynamic framework of historical and contemporary thought that have helped to shape social consciousness, social activism, and public policy.
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AFST 11305: Research Methods in Africana Studies
3.00 Credits
Rowan University
This course is designed to critically review the main quantitative research methods, then provide students with a complete set of qualitative research tools and supervised qualitative research experiences grounded in the Afrocentric theoretical perspective. Topics will include analysis of historically important descriptive, correlational and experimental studies involving African Americans, followed by an extensive presentation of the main qualitative research methods, including case studies, ethnographic studies, grounded theory research, life history studies, phenomenological studies, and participatory action research. Students will also learn data gathering methods such as observation, interviewing, and analysis of archival materials. Only matriculated Africana Studies majors may register for this course.
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