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Course Criteria
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3.00 Credits
This course presents an overview of accounting as an information system useful for decision making. It provides students with an understanding of the basic concepts of financial and managerial accounting from the perspective of a future user of accounting information.
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3.00 Credits
Prerequisites: ACC 03311 and STAT 02260 This course studies the framework of an audit which includes the ethical and legal environment, working papers, internal accounting control of a manual and EDP system, audit reports and the use of statistics and the computer in the auditing process. The course also emphasizes the application of auditing principles and procedures through the use of practice sets.
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3.00 Credits
Prerequisites: ACC 03311 This course covers concepts and accounting for business combinations, and specialized financial statement disclosures. It also covers the accounting for inter-company transfers, segment reporting, and interim reporting. It provides an overall review of generally accepted accounting principles in producing consolidated financial statements for the business and non-business organization.
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3.00 Credits
Prerequisites: ACC 03311 or ACC 02311 This course provides an integrative experience in which students synthesize knowledge from the accounting content areas to interpret, evaluate, and analyze financial information in order to enhance planning and decision-making. The course uses case analyses to involve students in active rather than passive learning, and places emphasis on skills in analytical and critical thinking, technology, communication and teamwork. (Offered Spring Only)
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3.00 Credits
Prerequisites: ACC 03311 Surveys the tax structure of the United States, emphasizing the Internal Revenue code and regulations that affect federal income tax liabilities of individuals. Basic tax research and preparation skills are a consistent theme throughout the course.
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3.00 Credits
Prerequisites: ACC 03430 An introductory course in the Federal Income Taxation of business transactions relating to corporations, partnerships, LLCs and estates and trusts. Students will explore tax policy issues, apply basic tax research to specific case problems, prepare common IRS forms and schedules, and develop skills necessary for effective tax planning and its impact on business decisions.
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3.00 Credits
Prerequisites: MGT 98242 and 57 Credits Required
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3.00 Credits
Prerequisites: 30 Credits Required The course provides an overview, including techniques and terminology that are useful in the professional world. Topics include history of advertising, marketing, ethics, law, consumer behavior, print and electronic media, and retail and corporate advertising. The course combines theory of advertising with practical applications.
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3.00 Credits
Prerequisites: ADV 04330 , for majors or minors only Students take this course as the first professional course in advertising. Students learn to write national style print copy using theory and contemporary trends. Topics include: Research tools, copy platform, objective setting, benefit-sell, idea development and headline strategies.
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3.00 Credits
Prerequisites: ADV 04331 This course explores the methodologies and tactics involved in planning advertising campaigns. Students examine research sources, strategic planning techniques, media placement, copywriting & testing. Students will review presentation techniques, theme-within-a-theme and other related strategic thinking.
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