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Course Criteria
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1.00 - 6.00 Credits
Prerequisites: PR 06353 and COMP 01112 This course introduces students to the components of a comprehensive public relations campaign: research, audience identification, message construction, channel selection and evaluation. Working with clients, students create and write an entire program for a variety of challenges, including image change, new product or service introduction, information, recruitment, crisis management, employee relations, persuasion and others. Students practice a complete PR plan.
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3.00 Credits
Prerequisites: PR 06310 This course includes the nature and role of public opinion, the dynamics of public opinion processes and the numerous factors which shape or influence opinion. Students examine the mass media, evaluating their roles as molders and reflectors of public opinion. Major topics that influence public opinion are discussed, including gratifications, agenda setting, knowledge gaps, censorships and propaganda.
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3.00 Credits
Prerequisites: PSY 01100 or PSY 01107 This course will facilitate students' development of knowledge and appreciation of racial/ethnic identity formations and their impact on intergroup relations and orientations toward community in America. Students will engage in a variety of individual and collaborative strategies for studying their own and others' racial/ethnic identities, interracial and interethnic relations and the prospects for constructing a sense of pluralistic and egalitarian communities.
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3.00 Credits
Students will be introduced to the methods of science and the role that science plays in the understanding of how the world works. The development of critical thinking skills and an evidence based approach to evaluating scientific claims will be emphasized. Students will also be introduced to the psychological processes that underlie the scientific method and the persistence of belief in pseudoscientific and non-scientific claims.
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3.00 Credits
Students will be introduced to psychology, the scientific study of behavior. This course will highlight the key areas in psychology that help to explain human behavior. This course will include discussion of diverse topics such as, perception, learning, thinking, memory, motivation, emotion, stress, and health, personality, physiological processes, psychological disorders and treatment, development, intelligence, and social psychology.
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3.00 Credits
Prerequisites: PSY 01100 or PSY 01107 This course explores the influence of gender, race, and class in the psychological development and experience of women in cultural contexts. Although it will primarily focus on the lives of women in the United States, an attempt will be made to provide linkage to women's experiences globally. Topics covered will include the role of gender bias in the history of psychology, female personality development, women in the workplace, women's psychosexual issues, and the role of gender in health and wellness.
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3.00 Credits
Prerequisites: PSY 01100 or PSY 01107 Students study major theories of personality and techniques for measuring personality. Personality is that field of psychology that investigates the predispositions or inherited characteristics and the acquired or learned qualities that affect an individual.
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3.00 Credits
Prerequisites: PSY 01100 or PSY 01107 This course introduces students to a critical analysis of the psychosocial development, behavior and relationships of Black people within the sociohistorical context of the United States. It facilitates students' examination of issues relating to methodology and assumptions underlying past and current research on the psychological study of African Americans. The course also enables students to examine theory and research on the effects of significant sociocultural factors on the lives of African Americans, with particular focus on physical development, language and communication styles, models of identity and social-emotional development, intellectual and academic development, sexual behavior and attitudes, health issues, and empowerment.
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4.00 Credits
Prerequisites: PSY 01104 and PSY 07210 This course provides an overview of how the study of perception integrates psychophysics, sensory and physiological psychology, and neuropsychology in an attempt to understand the principles guiding the way in which humans obtain information about the world. Topics include the scientific study of the sensory systems, classical and contemporary psychophysical methods, principles of perceptual organization, aftereffects, perceptual illusions, and the real-world implications of these phenomena. This course contains a laboratory component that emphasizes the use of scientific methodologies in Perception. Only matriculated psychology majors may register for this course.
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3.00 Credits
Prerequisites: PSY 01100 or PSY 01107 A course in the relationship of psychology and law, this course studies how the law has used psychological concepts and data. It examines legal issues of significance for psychologists and examines psychological research as it relates to the legal process.
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