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Course Criteria
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1.00 Credits
Writing Basics in PR and Advertising is a 5-week writing boot camp that helps students to better transition into more advanced forms of public relations writing. The course helps polish students? writing and provides an overview of grammar and usage rules along with sentence structure, organization, and proof reading.
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3.00 Credits
Prerequisites: PR 06301 Advanced Public Relations Writing polishes writing and editing skills students need for a professional public relations position. Students will learn how to write persuasive copy for both internal and external audiences, produce written marketing support products, and prepare speeches and advanced editorial copy for business and organizations. Students will also learn advanced copy preparation techniques.
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3.00 Credits
Prerequisites: 60 credits required The course studies both qualitative and quantitative research methods necessary for success in the fields of public relations and advertising. Emphasis is placed on evaluation of secondary searches, individual and group interviews, media audience measurements, market structure, segmentation and usage studies, and tracking studies.
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3.00 Credits
This course explores the history and role of public relations in society. Students explore mass media, persuasion, publicity, radio and television. Students examine special events, crisis management, communication techniques, research and evaluation, communication law and ethics. Basically a theory course, this introduction also applies ideas practically to real clients and organizations.
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3.00 Credits
Prerequisites: PR 06305 and COMP 01112 This course reviews and predicts how organizations solve their public relations challenges. Students write case statements, position papers and solutions involving publicity demands, special events, promotions, image problems and other challenges. Students role-play key personnel, working through problems in seminar simulations. Writing, speaking, thinking and presenting ideas are emphasized.
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3.00 Credits
Prerequisites: PR 06301 or JRN 02310 The course is a semester-long journey into the information management world where the professions of journalism and public relations often find strong parallels but equally as often are locked in competiton over how important local, national and world events and issues will be reported and explained to the public.
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1.00 Credits
Prerequisites: 75 credits required Public relations practicum allows students to apply their skills and knowledge by working on-campus with department faculty on a variety of technical, creative, or research-related assignments. Students can earn 1 credit for every 40 hours of work, with most practica implemented for 3 credit hours. Students can earn credit for working for PRAction, Rowan University's in-house agency for its Public Relations Student Society of America Chapter. Students keep a detailed log of working hours, prepare an extensive porfolio, write an analytical critique of the practicum and submit the work to the faculty supervisor for grading.
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3.00 Credits
Prerequisites: PR 06350 and PR 06301 and PR 06305 or ADV 04330 and ADV 04331 and ADV 04430 Under profesional supervision in the field, students practice theories and skills learned in the classroom. Students earn 3 credits for 120 hours of work. Students keep a detailed log of working hours, prepare an extensive portfolio, write an analytical critique of the practicum, and are evaluated by their faculty supervisior.
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3.00 Credits
Prerequisites: PR 06350 and PR 06301 and PR 06305 or ADV 04330 and ADV 04331 and ADV 04430 Under professional supervision in the field, students practice theories and skills learned in the classroom. Students earn 3 credits for 120 hours of work. Students keep a detailed log of working hours, prepare an extensive portfolio, write an analytical critique of the practicum, and are evaluated by their faculty supervisor. Field Experience II is offered to students who successfully completed Field Experience I and who seek to get an additional 3 credits of internship experience.
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6.00 Credits
Prerequisites: PR 06350 and PR 06301 and PR 06305 or ADV 04330 and ADV 04331 and ADV 04430 Under professional supervision in the field, students practice theories and skills learned in the classroom. Students earn 6 credits for 240 hours of work. Students keep a detailed log of working hours, prepare and extensive portfolio, write an analytical critique of the praticum, and are evaluated by their faculty supervisior. Field Experience III is reserved for students who wish to complete all 6 credit hours of their internship experience with the same sponsor at one consecutive 240 hour time.
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