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MIS 02344: Supervised Internship in Management Information Systems
3.00 Credits
Rowan University
Prerequisites: 57 credits required
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MIS 02428: Business Web Applications
3.00 Credits
Rowan University
Prerequisites: MIS 02-336 and CS 04-141 and 90 credits required Students will learn how to create web pages with various types of functionality as required in the business environment. Students will create web pages to display a business' catalog, allow customers to select and place items in a shopping cart, etc. Huban factors will be considered for all design aspects.
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MIS 02450: MIS Capstone Experience
3.00 Credits
Rowan University
Prerequisites: MIS 02-325 and MIS 02-428 This course integrates the material covered in the MIS specialization courses, so that students can understand how each of the elements work together. It also affords an opportunity for students to complete a complex, realistic project where they must utilize and hone skills they learned in prerequisite courses (i.e., project management concepts, systems analysis and design methodologies, data modeling and database design, programming skills, interpersonal skills, writing skills, and problem solving skills). This course will also reinforce ethical awareness and good decision making in IS situations, and discuss the specific professional and ethical responsibilities of the IS practitioner.
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MKT 09101: Marketing and the Bus Development
3.00 Credits
Rowan University
Prerequisites: No more than 12 earned semester hours (freshman standing) and Admitted to the marketing major (0510) or permission of the marketing department A required course for freshman majoring in marketing, this Rowan Seminar (RS) is designed to help students adjust to college, provides information needed to be a successful Rowan student, and introduces students to their chosen program of study. Upon completing the course, students will understand the current trends in business and scope of amrketing in the modern buisness organizations. The course is limited to freshman students in the Marketing major.
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MKT 09200: Principles of Marketing
3.00 Credits
Rowan University
Prerequisites: COMP 0110 or COMP 01111 and 12 Credits Required This course provides an overview of the theory and practice of marketing within a corporate and societal context in a dynamic environment. The major functions of marketing are covered from the perspective of management strategy seeking competitive advantage.
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MKT 09305: Internet Marketing
3.00 Credits
Rowan University
Prerequisites: MKT 09200 and 57 Credits Required This course examines the Internet as a tool to enhance firms' marketing activities. The course presents a customer-centric view of marketing and focuses on how firms can create or maintain relationships with their potential or existing customers. Key online and offline marketing activities to that end are also discussed.
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MKT 09315: Personal Selling
3.00 Credits
Rowan University
Prerequisites: MKT 09200 and 57 Credits Required This course examines the role of personal selling in the marketing mix. Students learn theory and gain practice in prospecting, presenting, overcoming objections, closing, and follow-up.
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MKT 09330: Marketing Channels
3.00 Credits
Rowan University
Prerequisites: MKT 09200 and 57 Credits Required This course discusses how channels can be managed strategically to serve as a competitive advantage for the firm. Key topics include power and conflict within the channel, middlemen, vertical marketing systems and managing channel members.
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MKT 09350: Management of Advertising and Promotion
3.00 Credits
Rowan University
Prerequisites: MKT 09200 and 57 Credits Required This course explores the role of the V.P. Marketing in the development of the corporate mission statement and the translation of corporate objectives into advertising and promotion objectives, strategy and practice. The course also explores the relationship of the marketing management function to the advertising department, promotion department, market research, the advertising agency and other outside vendors.
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MKT 09360: Services Marketing
3.00 Credits
Rowan University
Prerequisites: MKT 09200 and 57 Credits Required The course provides students with an understanding of the unique characteristics of services and the application of standard marketing tools in service marketing. It emphasizes consumer decision-making, marketing planning, and development of the marketing mix. Students will apply theoretical knowledge learned in class to real world case studies and projects.
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