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Course Criteria
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4.00 Credits
Credits: 4 Prerequisite: MKT305 This course focuses on the advertising and public relations components of marketing promotion. Students will examine effective advertising and public relations practices and procedures within various markets.
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4.00 Credits
Credits: 4 Prerequisite: MKT355 This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementation, controlling, and evaluation of marketing strategies as the means for achieving an organization's objectives.
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6.00 Credits
Credits: 6 Prerequisite: none In a world of increasing customer demands and expectations, this course emphasizes a hands-on approach to using customer service to improve business results. This course broadly defines the customer as any entity or person whose cooperation is essential for an organization's success. As such, a customer may be external or internal to an organization. This course also examines the role of the sales function and techniques necessary for the successful selling of both tangibles and intangibles. Emphasis is placed on communication skills necessary to manage relationships for personal influence.
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6.00 Credits
Credits: 6 Prerequisites: none In this course, students study the decision-making process in marketing products and services across national boundaries and explore the design and modification of marketing strategies for international, multinational, and global markets. This course introduces methods of adapting marketing efforts with consideration of product, price, promotion, and distribution decisions within the restraints of particular cultural, economic, and political environments.
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6.00 Credits
Credits: 6 Prerequisites: MKT305 & MKT350 This course explores the nature and scope of sales promotion both through direct and media marketing. It includes an examination of the planning, budgeting, and implementation of an integrated marketing strategy.
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4.00 Credits
Credits: 4 Prerequisites: none This course provides a systematic approach to obtaining, recording, analyzing, summarizing, and presenting research information to support marketing and business decisions. This course focuses on consumer/customer analysis for the purposes of developing new products (or services) and refining current product offerings, distribution strategies, promotional campaigns, pricing strategies, and customer service efforts.
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4.00 Credits
Credits: 4 Prerequisites: Approval This course explores how e-Business is transforming traditional marketing concepts and functions, and examines the advantages and disadvantages of digital age marketing. It focuses on how businesses are capitalizing on the convergence of media in order to increase or create their marketing presence. Products, services and information-based marketing strategies are explored. Topics include e-tailers, brand development, marketing mix for the Internet, advertising, competition and pricing implications, consumer behavior and demographic changes, interactive strategies, intelligent information agents, consumer service, implementation, fulfillment, distribution channels and measuring results. Successful business models will be examined.
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4.00 Credits
Credits: 4 Prerequisite: none This course emphasizes the application of marketing concepts, tools and decision-making processes middle managers use in developing marketing plans, programs and strategies. It additionally examines, within the marketing strategy framework, market analysis and measurement, profitability and productivity analysis, product development, promotion and pricing strategies, the logistics systems approach and the marketing plan. The student will apply the knowledge learned by structuring and presenting to the class a practical strategic marketing plan.
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4.00 Credits
Credits: 4 Prerequisites: none The course examines issues involving trends, factors, and forces (such as institutions, culture, politics, law, and the environment) that affect global marketing activities. In this course, students study the decision-making process in marketing products and services across national boundaries and explore the design and modification of marketing strategies for international, multinational, and global markets. This course is designed to provide the background to make marketing decisions at the international level. This course introduces methods of adapting marketing efforts with consideration of product, price, promotion, and distribution decisions within the restraints of particular cultural, economic, and political environments.
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4.00 Credits
Credits: 4 Prerequisite: none In this course, students will explore techniques for effective leadership. The course will focus on skills necessary in a project environment. Students will examine how to lead others, stimulate purposeful innovation, build culture and manage change.
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