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MKT 355: Principles of Advertising and Public Relations
4.00 Credits
Colorado Technical University-Sioux Falls (Closed)
Credits: 4 Prerequisite: MKT305 This course focuses on the advertising and public relations components of marketing promotion. Students will examine effective advertising and public relations practices and procedures within various markets.
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MKT 355 - Principles of Advertising and Public Relations
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MKT 380: Applied Marketing Management
4.00 Credits
Colorado Technical University-Sioux Falls (Closed)
Credits: 4 Prerequisite: MKT355 This course explores the application of management principles to the marketing function. Emphasis is placed on the application of planning, implementation, controlling, and evaluation of marketing strategies as the means for achieving an organization's objectives.
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MKT 380 - Applied Marketing Management
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MKT 430: Personal Selling and Customer Focus
6.00 Credits
Colorado Technical University-Sioux Falls (Closed)
Credits: 6 Prerequisite: none In a world of increasing customer demands and expectations, this course emphasizes a hands-on approach to using customer service to improve business results. This course broadly defines the customer as any entity or person whose cooperation is essential for an organization's success. As such, a customer may be external or internal to an organization. This course also examines the role of the sales function and techniques necessary for the successful selling of both tangibles and intangibles. Emphasis is placed on communication skills necessary to manage relationships for personal influence.
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MKT 430 - Personal Selling and Customer Focus
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MKT 446: Marketing Concepts in International Business
6.00 Credits
Colorado Technical University-Sioux Falls (Closed)
Credits: 6 Prerequisites: none In this course, students study the decision-making process in marketing products and services across national boundaries and explore the design and modification of marketing strategies for international, multinational, and global markets. This course introduces methods of adapting marketing efforts with consideration of product, price, promotion, and distribution decisions within the restraints of particular cultural, economic, and political environments.
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MKT 446 - Marketing Concepts in International Business
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MKT 460: Integrated Marketing Strategies
6.00 Credits
Colorado Technical University-Sioux Falls (Closed)
Credits: 6 Prerequisites: MKT305 & MKT350 This course explores the nature and scope of sales promotion both through direct and media marketing. It includes an examination of the planning, budgeting, and implementation of an integrated marketing strategy.
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MKT 460 - Integrated Marketing Strategies
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MKTG 618: Marketing Research Methods
4.00 Credits
Colorado Technical University-Sioux Falls (Closed)
Credits: 4 Prerequisites: none This course provides a systematic approach to obtaining, recording, analyzing, summarizing, and presenting research information to support marketing and business decisions. This course focuses on consumer/customer analysis for the purposes of developing new products (or services) and refining current product offerings, distribution strategies, promotional campaigns, pricing strategies, and customer service efforts.
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MKTG 618 - Marketing Research Methods
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MKTG 628: Marketing in the Digital Age
4.00 Credits
Colorado Technical University-Sioux Falls (Closed)
Credits: 4 Prerequisites: Approval This course explores how e-Business is transforming traditional marketing concepts and functions, and examines the advantages and disadvantages of digital age marketing. It focuses on how businesses are capitalizing on the convergence of media in order to increase or create their marketing presence. Products, services and information-based marketing strategies are explored. Topics include e-tailers, brand development, marketing mix for the Internet, advertising, competition and pricing implications, consumer behavior and demographic changes, interactive strategies, intelligent information agents, consumer service, implementation, fulfillment, distribution channels and measuring results. Successful business models will be examined.
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MKTG 628 - Marketing in the Digital Age
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MKTG 630: Applied Managerial Marketing
4.00 Credits
Colorado Technical University-Sioux Falls (Closed)
Credits: 4 Prerequisite: none This course emphasizes the application of marketing concepts, tools and decision-making processes middle managers use in developing marketing plans, programs and strategies. It additionally examines, within the marketing strategy framework, market analysis and measurement, profitability and productivity analysis, product development, promotion and pricing strategies, the logistics systems approach and the marketing plan. The student will apply the knowledge learned by structuring and presenting to the class a practical strategic marketing plan.
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MKTG 630 - Applied Managerial Marketing
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MKTG 638: International Marketing
4.00 Credits
Colorado Technical University-Sioux Falls (Closed)
Credits: 4 Prerequisites: none The course examines issues involving trends, factors, and forces (such as institutions, culture, politics, law, and the environment) that affect global marketing activities. In this course, students study the decision-making process in marketing products and services across national boundaries and explore the design and modification of marketing strategies for international, multinational, and global markets. This course is designed to provide the background to make marketing decisions at the international level. This course introduces methods of adapting marketing efforts with consideration of product, price, promotion, and distribution decisions within the restraints of particular cultural, economic, and political environments.
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MKTG 638 - International Marketing
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MPM 332: Organizational Leadership
4.00 Credits
Colorado Technical University-Sioux Falls (Closed)
Credits: 4 Prerequisite: none In this course, students will explore techniques for effective leadership. The course will focus on skills necessary in a project environment. Students will examine how to lead others, stimulate purposeful innovation, build culture and manage change.
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MPM 332 - Organizational Leadership
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