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BUS 3330: Investment Analysis
4.00 Credits
Centenary University
4 credits Prerequisite: BUS2030 This course analyzes the role of investments in the financial environment with regard to the establishment of financial goals and plans. Beginning with the establishment of personal financial goals, various implementation strategies are examined in the light of investment, tax strategies, and risk management.
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BUS 3410: Marketing Research
4.00 Credits
Centenary University
4 credits Prerequisite: BUS2010 This experiential-based Marketing course concentrates on creating the ability to complete small Marketing Research projects from definition of problem through issuance of the report. The course employs both qualitative and quantitative methods of gathering and analyzing data. Becoming educated consumers of marketing research and the ability to interface with marketing research professionals are two elements that are highlighted.
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BUS 3410 - Marketing Research
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BUS 3420: Marketing Management
4.00 Credits
Centenary University
4 credits Prerequisite: BUS2010 This course examines the theory and practice of marketing management. Issues in goal setting, planning, and strategy are stressed through case studies and real-world application.
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BUS 3510: Data Management and Information Analysis
4.00 Credits
Centenary University
4 credits Prerequisite: BUS2020 This course provides detailed analysis on the management of various types of data used by managers within organizations, and also information systems analysis used for problem solving and managerial decision making. Various stages of the systems development life cycle will be examined, including the component design phase, the implementation phase, and the maintenance phase. Database topics include data models and modeling techniques, database architecture, development of the user interface, data dictionaries, repositories, and warehouses, and the database administrator.
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BUS 3520: Business Data Communications
4.00 Credits
Centenary University
4 credits Prerequisite: BUS2020 This course is a thorough overview of the principles and techniques of business data communications, and the telecommunications systems used within an organization. Students are exposed to various strategies and methods used in the overall design and management of communication networks.
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BUS 3530: Business Systems Integration
4.00 Credits
Centenary University
4 credits Prerequisite: BUS2020 This course requires students to work on a semester project consisting of acquiring and analyzing detailed quantitative and qualitative data of organizations while recognizing potential areas for improvement. Students will also be required to develop, recommend, and implement a strategy for systems integration within the organization and between organizations.
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BUS 3540: Sports Marketing
4.00 Credits
Centenary University
4 Credits Prerequisites:BUS2010 This Business course studies the application of marketing theory to all aspects of the sports and recreation industry, including: professional, amateur, and recreational sports; commercial, public, and recreational sports facilities, clubs, resorts, and service organizations. Topics include promotion, public relations, consumer behavior, strategic marketing, pricing, marketing communication, licensing, and sponsorship.
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BUS 4010: Business Strategy
4.00 Credits
Centenary University
4 credits Prerequisites: Business Core and Senior Standing This Business course is the culminating Capstone Course for the Accounting and Business Administration (all Concentrations) Degrees. The course provides the students with an opportunity to work in teams to complete an International business strategy simulation designed to expose students to the interrelationships of various business disciplines.
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BUS 4210: Event Administration
4.00 Credits
Centenary University
4 credits Prerequisites: BUS1010, BUS2020 and BUS2030 This course introduces learners to the principles and practices of planning, funding, operating, and evaluating events that reside within the sport industry. This course utilizes an experiential model to involve learners in the activities of event planning and management.
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BUS 4310: Financial Research and Analysis
4.00 Credits
Centenary University
4 credits Prerequisite: BUS2030 This course analyzes the role of the economy in the global financial system. Students will identify, research, and present economic indicators relevant to this economic analysis. Topics will include the composition of Gross National Product, Money and Banking, Monetary Policy, and Economic Cycles.
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