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MKT 191: Business in the European Union
3.00 Credits
Harper College
Presents a general overview of cultural, political and economic infrastructure characteristics in the European Union with an emphasis on how these affect businesses in the United States. Focuses on unique and similar characteristics of member countries, and trade relationships and opportunities.
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MKT 193: Business in Asia
0.00 - 3.00 Credits
Harper College
Studies of global business applications in Asia. Researches economic, social, political, technological and competitive factors. Explores relationships among countries and geographic pacts (including ASEAN and APEC).
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MKT 193 - Business in Asia
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MKT 196: Business in Latin America
0.00 - 3.00 Credits
Harper College
Presents a general overview of cultural, political and economic conditions in Latin America (including the Caribbean, Central America, Mexico and South America) with an emphasis on how these affect businesses in the United States. Studies regional trade pacts such as NAFTA, FTA and MERCOSUR.
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MKT 202: Marketing for Non-Profit Organizations
0.00 - 3.00 Credits
Harper College
Provides practical applications in marketing for non-profit organizations. Encompasses the entire marketing process including positioning, targeting, and effective research methods.
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MKT 202 - Marketing for Non-Profit Organizations
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MKT 217: Advertising
0.00 - 3.00 Credits
Harper College
Purposes of advertising, how advertisements are prepared and delivered in media, and how effectiveness of advertising is measured and evaluated in relation to the selling and marketing process. IAI MC 912 Prerequisite: MKT 245 or consent of instructor.
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MKT 217 - Advertising
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MKT 240: Advanced Sales Strategies
0.00 - 3.00 Credits
Harper College
Develops and refines sales techniques established in previous course work and/or on-the-job sales experience. Opportunities will be available to apply specific selling skills to various sales situations and product categories through presentations and term projects. Prerequisite: MKT 140 or consent of instructor.
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MKT 240 - Advanced Sales Strategies
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MKT 245: Principles of Marketing
0.00 - 3.00 Credits
Harper College
Focuses on marketing activities that will cover product planning, pricing strategies and promotional efforts including advertising, selling and sales promotions and distribution channel effectiveness.
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MKT 245 - Principles of Marketing
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MKT 246: Business to Business Marketing
0.00 - 3.00 Credits
Harper College
Provides a comprehensive understanding of industrial marketing by analyzing concepts and techniques in each of the major functional areas of industrial marketing. Topics to be investigated would include market development, product planning, price competition, promotional strategies, customer relations and marketing logistics. Prerequisite: MKT 245 or consent of coordinator.
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MKT 246 - Business to Business Marketing
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MKT 247: Consumer Buying Behavior
0.00 - 3.00 Credits
Harper College
Reviews and analyzes areas of consumer and organizational buying behavior that guide marketing management decisions. The focus of this course will be directed toward the application of concepts on buying behavior to specific functional areas of marketing management in both the industrial and consumer markets.
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MKT 247 - Consumer Buying Behavior
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MKT 248: Direct Marketing
0.00 - 3.00 Credits
Harper College
Explores the principles involved in the introduction of goods and services directly to the customer through various media sources without the use of a retail facility. Emphasis is placed on determining the correct target market, creating a measurable database, measuring the rate of response, selection and planning of media, and strategic implementation of a planned campaign. Development of direct mail pieces, telemarketing tools and broadcast and print media will be covered. Prerequisite: MKT 245 or consent of program coordinator.
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MKT 248 - Direct Marketing
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