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Course Criteria
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1.00 - 6.00 Credits
Studies selected problems or topics in mass communication. The exact content and instructional methodology will vary semester to semester depending on the material to be studied. A syllabus or course outline containing additional information with pre-registration materials will be available each time the course is offered. This course may be repeated up to a maximum of six credit hours. (Formerly JNM 240)
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2.00 Credits
Explores online magazine publishing for new media writers and designers. Focuses on the preparation and publication of an online magazine through writing, page design, and Web site usage. (Formerly JNM 241) Prerequisite: MCM 140 with a grade of C or better.
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2.00 Credits
Explores the theory and practice of using the world wide Web for communication. Introduces students to the journalistic and creative aspects of using the Web for training, advertising, marketing, and research. (Formerly JNM 242) Prerequisite: WEB 101 with a grade of C or better, or consent of instructor.
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2.00 Credits
Applies writing and design skills to create a communications Web site for businesses from start to finish, including background information and links to related sites. (Formerly JNM 243) Prerequisite: MCM 241 with a grade of C or better.
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0.00 - 3.00 Credits
Focuses on development of speed, clarity, brevity and style in writing for a range of audiences. Stresses the role of the public relations specialist as a bridge between the interests of the client organization and its stakeholders. Teaches how to write professionally in formats most frequently used by the public relations practitioners including news releases, feature articles, brochures, newsletters and public service announcements. Prerequisite: ENG 101 and MCM 233 with grades of C or better.
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0.00 - 3.00 Credits
Explores the critical art of interviewing. Teaches skills from both sides of the interview process including basic psychology and techniques of cultivating contacts, dealing with difficult sources, retrieving sensitive information, and tracking down elusive people. Focuses on preparation for and the conducting of a strong interview to aid in the production of materials for print, broadcast, or electronic media. Also explores confidentiality and interview ethics. Prerequisite: MCM 131 or MCM 137 with grades of C or better.
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0.00 - 3.00 Credits
Introduces students to one of the key tools of the public relations practitioner, the special event. Focuses on the role special events and promotions play in organizational communication including understanding the function, implementation and evaluation of the event. Identifies the various kinds of events and their particular uses. Covers the special event planning process, creative brainstorming, budgeting, overcoming obstacles, attracting sponsorships, soliciting volunteers, and event evaluations. Prerequisite: MCM 233 with a grade of C or better.
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0.00 - 3.00 Credits
Explores the development and execution of comprehensive public relations campaigns within real-word circumstances. Examines what an organization's expectations of a public relations practitioner are and how to use this function to support other departments of the organization. Focuses on contemporary cases and the public relations tools necessary for effective strategic campaigns. This course is a capstone experience for public relations students and takes a hands-on approach to creating a public relations campaign for a client. Prerequisite: MCM 250 with a grade of C or better.
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0.00 - 3.00 Credits
Introduces the nature of business and the environment in which it operates. Forms of business ownership, introduction to operative and facilitating facets of business operation, management, marketing, accounting, statistics, business law, finance, investments, insurance and labor-management relations. IAI BUS 911
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0.00 - 3.00 Credits
Provides introductory concepts, principles and practice of the international business environment. The issues include the nature of international business; international organizations and monetary systems; the various foreign forces such as labor, legal, political, and cultural; and the impact on the U.S. economy and business.
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