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Course Criteria
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3.00 Credits
This course explores visual design, graphics and presentational strategies by introducing students to digital photography and layout and design skills. Students will learn digital and graphic design techniques using the leading industry software applications for desktop publishing and graphics illustration. Students will incorporate visual expression techniques and presentational strategies to produce brochures and newsletters. Offered Spring odd
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3.00 Credits
Survey of the theory, philosophy, and function of public relations practices and programs in American institutions with special attention given to public relations in various fields. This is a writing intensive course. Offered Fall
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3.00 Credits
Methods of gathering and evaluating news and writing typical news stories. Practice work covering assignments and preparing copy. This is a writing intensive course. Offered Fall
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3.00 Credits
This course is designed to assist students in understanding the importance of writing in reaching mass audiences; to understand dealing with the media; and to learn types of writing common to the sports field. In addition, the course will distinguish between entry level and management level roles in sports marketing and review basic principles of public relations as they relate to the sports industry. Students will gain exposure to writing, preparing, and/or editing sport news releases, fact sheets, profiles, radio and television promos, brochures, media guides, schedule cards, fundraising proposals, and releases for community and special events. Students will learn the fundamentals of pitching stories; meeting deadlines, web layout for the Internet, conducting press conferences; and preparing for a potential crisis. Offered Spring even numbered years
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3.00 Credits
A survey course examining the various media (i.e., newspaper, radio, television, film, etc.) comprising the mass media in contemporary American society. Emphasis is given to the history, structure, and potential effects of each medium. Offered Fall odd numbered years
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3.00 Credits
This is an introductory research methods course for all Communication majors. It is designed to teach students search strategies in mass communication that will help them identify primary and secondary sources that match information needs and to use this information for responsible media decision making. Students will learn how to gain access to these sources and retrieve information through a variety of approaches, including using electronic data bases. Students will design a final project that emphasizes the computer-assisted research methods learned throughout the course. Offered Spring odd numbered years
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3.00 Credits
This course explores three related disciplines of communication as they pertain to the basic process of human interaction, both interpersonally and in small groups. Students will survey some of the main theories of human communication, including those that explain the processes involved in dyadic relationships, self-disclosure and listening. These principles will be integrated into larger communication contexts in order to understand how decision-making and problem solving occurs in small groups. Offered Fall odd numbered years
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3.00 Credits
Newspaper features and special articles for general circulation magazines, business, and trade journal sources, materials, markets, and other factors pertinent to nonfiction writing. Students will analyze and write a variety of types of feature stories.
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3.00 Credits
The course develops understanding of theories of and critical attitudes toward argument and persuasion in formal and informal situations. Exercises include preparation, analysis, and criticism of arguments and oral argumentation and persuasive messages, persuasive campaigns, and media persuasion. Offered Fall even
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3.00 Credits
Introduction to the study of cultural and intercultural theory and behavior, discussion of various culturally specific patterns of communication. This is a writing intensive course. Offered Fall even numbered years
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