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MKT 151: Introductory Marketing
3.00 Credits
Tiffin University
This course exposes the student to the vocabulary of marketing and introduces many of the major principles and theories of the discipline. The focus of the course is on marketing’s relationship to the other business functions and on marketing function management as opposed to day-to-day marketing operations. Offered Fall, Spring
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MKT 151 - Introductory Marketing
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MKT 252: Buyer Behavior
3.00 Credits
Tiffin University
This course introduces the basic processes of and influences upon decision-making by both individual consumers and organizational buyers, as well as the implications of such information toward the development of marketing strategies. Offered Fall
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MKT 252 - Buyer Behavior
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MKT 253: Marketing Communications
3.00 Credits
Tiffin University
This course deals with operation and management of the advertising and promotion function with respect to both its positions within the marketing system and its relationship to the other business functions. Offered Spring
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MKT 350: Retailing Management
3.00 Credits
Tiffin University
This course includes discussions of retailing functions and management of retailing as a system. Emphasis is on understanding the external environment of retailing and on the creation of an appropriate internal environment. Offered Fall
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MKT 350 - Retailing Management
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MKT 353: Marketing Research
3.00 Credits
Tiffin University
This course provides a study of marketing function information needs as well as an understanding of operating and managing the research process. This research process and its integral parts are studied in detail from the perspectives of providing actionable results and marketing controls. Offered Fall
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MKT 353 - Marketing Research
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MKT 354: Personal Selling
3.00 Credits
Tiffin University
Personal Selling focuses on customers as individuals rather than target market groups. To do this, the student salesperson will learn to tailor sales call approaches and presentations, negotiation strategies, and service provisions tailored to that specific person and organization. Given the independent nature of professional sales positions, the course also examines motivation, time management, and ethical issues. Offered Fall
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MKT 354 - Personal Selling
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MKT 357: Business Marketing
3.00 Credits
Tiffin University
Focusing on function management rather than function operation, this course explores in detail the nature of business-to-business markets and the differences in industrial buyer behavior and the marketing mix from that encountered in consumer markets. Offered Spring
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MKT 357 - Business Marketing
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MKT 364: Event Marketing & Management
3.00 Credits
Tiffin University
Examines the practices for scheduling, planning, organizing, promoting, and supervising commercial and private events. Business planning is emphasized as students are familiarized with theories, terminology, and logistics for marketing, promotions, management, decision making, and analyses of customer behavior. This course emphasizes the creation and implementation of core documents to present to prospective investors, clients, and employees. Offered Spring
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MKT 390: Special Topics
3.00 Credits
Tiffin University
This course, which is offered when dictated by demand, deals with a variety of special interest marketing topics. Examples of such areas are services marketing, marketing for nonprofit organizations, and marketing research consulting.
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MKT 404: Global Marketing
3.00 Credits
Tiffin University
This course examines the increasingly global nature of marketing management and addresses the issues involved when organizations expand into the arena of international competition. Particular attention is paid to the differences between cultures and the importance of sensitivity to them. Offered Spring
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MKT 404 - Global Marketing
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