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EMB 313: Media Sales, Advertising, and Promotion
3.00 Credits
Northern Kentucky University
An examination of the principles and problems associated with valuing, selling, and promoting media. Includes campaign development, the valuation of air time, working inside and outside a network environment and the use of alternative media outlets.
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EMB 313 - Media Sales, Advertising, and Promotion
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EMB 315: Media Performance
3.00 Credits
Northern Kentucky University
Theory and practice in television performance techniques; interpretation and use of scripts in television; various non- scripted types of performance; work on the commercial, the public service announcement, the newscast, and the interview.
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EMB 315 - Media Performance
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EMB 320: Advanced Sound Production
3.00 Credits
Northern Kentucky University
Practicum in advanced sound production; experience in production of various radio program formats including dramatic documentary, cultural affairs, and public affairs programming; advanced skills in commercial production, 4-track recording, and mix-down technique.
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EMB 320 - Advanced Sound Production
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EMB 325: Advanced Media Performance
3.00 Credits
Northern Kentucky University
Intensive practice in the form of television performance currently employed in both commercial and noncommercial television; the dramatic and comedy sequence, announcing, show-hosting, and news reporting.
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EMB 325 - Advanced Media Performance
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EMB 361: Advanced Broadcast Newswriting
3.00 Credits
Northern Kentucky University
Intensive practice of writing and editing news for the electronic (traditionally broadcast) media; advanced reporting and interviewing techniques; refinement of broadcast news writing style including conciseness, accuracy, editing and developing voiceovers and packages, and writing for particular media .
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EMB 361 - Advanced Broadcast Newswriting
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EMB 370: International Media Systems
3.00 Credits
Northern Kentucky University
Regional and global telecommunications and media systems in relation to social, cultural, economic, and political factors: comparative analysis of the major media systems of the world.
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EMB 370 - International Media Systems
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EMB 380: Documentary Theory and History
3.00 Credits
Northern Kentucky University
Development of film and television documentary mode; theoretical paradigms used to critically study documentaries.
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EMB 380 - Documentary Theory and History
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EMB 394: Intermediate Topics: Radio-Television
3.00 Credits
Northern Kentucky University
Focused study of a specific and significant topic concerning radio-television. Topics vary from semester to semester. May be repeated once for credit.
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EMB 394 - Intermediate Topics: Radio-Television
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EMB 396: Internship: Electronic Media and Broadcasting
3.00 - 6.00 Credits
Northern Kentucky University
Selected placement of qualified students in off-campus telecommunications (television, radio, or audio facilities. Work experiences include programming, writing, production, sales, promotion, and management and may involve broadcast or non-broadcast facilities. 75.
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EMB 396 - Internship: Electronic Media and Broadcasting
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EMB 397: Projects
3.00 Credits
Northern Kentucky University
Practical application of various broadcasting techniques. May be repeated for a maximum of 6 semester hours.
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EMB 397 - Projects
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