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SPB 305: Sports Marketing
3.00 Credits
Northern Kentucky University
Sports Marketing will build upon the marketing knowledge base and provide an overview of all the issues faced by marketing managers within the sports industry and outside the industry who market through sports. Students will be introduced to the unique qualities of the sports product and also examine the promotion mix, pricing and distribution issues as they relate to the sports industry.
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SPB 308: Sports Promotion Tools
3.00 Credits
Northern Kentucky University
This course is designed to analyze the current factors and issues related to the sports promotion mix, including sponsorship planning, sales and negotiations, advertising and community relations.
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SPB 309: Sports Public Relations
3.00 Credits
Northern Kentucky University
Introduction to the element of the promotion mix that identifies, establishes and maintains mutually beneficial relationships between the sports organizations and the various publics on which its success or failure depends.
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SPB 309 - Sports Public Relations
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SPB 330: Sports Legal Environment
3.00 Credits
Northern Kentucky University
This course will explore the landmark decisions and social environment, which have transformed sports into a very powerful industry enjoying special protection under the law. Topics will include sports franchise rights, legal issues, anti trust laws, sports agents, injuries to athletics, intercollegiate sports, collective bargaining issues, the powers of the Commissioner and gender equality.
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SPB 340: Sports Tourism Marketing
3.00 Credits
Northern Kentucky University
Comprehensive coverage of the sports tourism industry. Unique aspects of marketing destination sports events, as well as financing and management issues.
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SPB 394: Topics: Sports Business Issues
3.00 Credits
Northern Kentucky University
Specialized topics of faculty and student interest. Topics vary. May be taken two times for elective credit if topics differ.
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SPB 394 - Topics: Sports Business Issues
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SPB 396: Internship: Sports Business
3.00 Credits
Northern Kentucky University
Supervised professional work experience in approved sport or sports related organization.
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SPB 396 - Internship: Sports Business
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SPB 480: Sports Business Strategies and Policies
3.00 Credits
Northern Kentucky University
Application of theories to a wide variety of current issues and problems within the sports industry using case analysis.
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SPB 480 - Sports Business Strategies and Policies
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SPB 496: Signature Sports Event I
3.00 Credits
Northern Kentucky University
Experiential learning course that provides students who intend to enter into a career in sports business with the opportunity to create and plan an annual signature sporting event. Hands-on responsibility for all aspects of sports event planning, leadership and management. Students should plan to take SPB 497 in the following semester to execute the event. PREREQS: SPB 305, SPB 308, certified Sports Business major, senior standing, consent of instructor.
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SPB 497: Signature Sports Event II
3.00 Credits
Northern Kentucky University
Experiential learning course that provides students who intend to enter into a career in sports business with the opportunity to execute an annual signature sporting event. Hands-on responsibility for all aspects of sports event planning, leadership and management of execution. This course is the second phase of SPB 496 and implements event plans developed in that course.
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