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Course Criteria
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1.00 Credits
Hours: 1 Course ID: 005309 Introduces students to the basic officer competencies and establishes a firm foundation for continued study in higher ROTC courses. Instructs basic life skills pertaining to personal fitness and interpersonal communication skills. Introduces students to the US Army values, national values, and expected ethical behavior. Exposes students to the unique duties and responsibilities of officers and the expectations of selfless service, dedication and duty to the nation. Introduces the basic soldier skills and introduce squad level tactical operations. Develops leadership potential through practical exercises. Laboratory: 1 credit (30 contact hours). Component: Laboratory
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1.00 Credits
Hours: 1 Course ID: 005325 Examines the leadership process as affected by individual differences and styles, group dynamics and personality behavior of leaders. Introduces a generic model of problem solving. Teaches the basic skills that underlie effective problem solving in different work environments. Instructs how to relate the problem-solving model and basic problem solving skills to the resolution of military problems. Students will experience an introduction of fundamental leadership concepts, and examine factors that influence leader and group effectiveness. Designed to teach the basic soldier skills and squad level tactical operations through student involvement in briefings and hands on practical exercise. Attention is devoted to development of leadership potential through practical exercises both in and out of the classroom. Laboratory: 1 credit (30 contact hours). Component: Laboratory
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2.00 Credits
Hours: 2 Course ID: 005326 Develops basic leadership abilities and management skills through instruction and hands on practical exercises. Introduces principles and techniques of effective written and oral communication. Teaches practical leader skills and examines the principles of subordinate motivation and organizational change. Teaches hands on soldier skills and squad level tactical operations. Students will apply leadership and problem solving to a complex case study/simulation. Class is designed to develop individual team skills and decision-making abilities, test basic tactical proficiency skills, and improve planning and organizational skills both in and out of the classroom environment. Attention is devoted to development of leadership potential through practical exercises both in and out of the classroom. Lecture: 2 credits (30 contact hours). Component: Lecture
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2.00 Credits
Hours: 2 Course ID: 005327 Further develops leadership skills by focusing on conventional basic squad and small unit tactics and introducing students to the basic tactical principles of maneuver. Examines better citizenship and the roots of national and Army values. Allows students to apply principles of ethical decision-making and resolve ethical issues in case studies. Examines the legal and historical foundations, duties and functions of the Army officer. Teaches basic soldier skills and squad level tactical operations. Students will analyze the roles officers played in the transition of the Army from the Vietnam conflict to the twenty-first century. Special attention is devoted to development of leadership potential through practical exercises both in and out of the classroom. Lecture: 2 credits (30 contact hours). Component: Lecture
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3.00 Credits
Hours: 3 Course ID: 001713 This course introduces the essentials of marketing for small and large organizations and develops concepts such as publicity, promotion, and market research, while emphasizing the importance of communication interpersonal and management skills. (Keyboarding recommended) Component: Lecture
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3.00 Credits
Hours: 3 Course ID: 004898 The professional selling process which involves a series of interrelated activities is introduced. Emphasis is placed on planning and delivery of sales presentations. The six selling steps are examined - prospecting qualifying, presenting, answering objections, closing, and the after-sale service. Students demonstrate effective sales techniques through simulation and role playing. Lecture: 3 credits (45 contact hours). Component: Lecture Campus: BLC
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3.00 Credits
Hours: 3 Course ID: 004915 The marketing function is introduced and applied to various types of business organizations with attention to the marketing concept. Topics include the marketing mix of product, price, promotion, and distribution decisions; international marketing; and social responsibility. Prerequisite: MGT 160 or B&E 100, or consent of instructor. Lecture: 3 credits (45 contact hours). Component: Lecture Campus: BLC
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3.00 Credits
Hours: 3 Course ID: 004919 The principles of advertising will be introduced to the student. Topics will include economic and social aspects; advertising research; media strategy; consumer behavior; and legal issues in advertising. Prerequisite: BA 282/MKT 282. Lecture: 3 credits (45 contact hours). Component: Lecture Campus: BLC
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3.00 Credits
Hours: 3 Course ID: 004920 Retail structure, merchandising, promotions, store control, and decision making are examined in this course. Fundamental principles of store organization, consumer behavior, and customer service are addressed. Retailing trends, opportunities, and problems are included also. Lecture: 3 credits (45 contact hours). Component: Lecture Campus: BLC
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3.00 Credits
Hours: 3 Course ID: 004921 Decision making strategies are used to solve problems inherent in merchandise selection. Analysis of financial statements and their relationship to buying situations are included, along with cost control and the establishment of sales goals and objectives. Mark-ups, reduction planning, unit cost control, and other computations are emphasized. Prerequisite: BE 291/MKT 291. Lecture: 2 credits (30 contact hours). Laboratory: 1 credit (30 contact hours). Component: Laboratory, Lecture Campus: BLC
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