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Course Criteria
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3.00 Credits
Hours: 3 Course ID: 001713 This course introduces the essentials of marketing for small and large organizations and develops concepts such as publicity, promotion, and market research, while emphasizing the importance of communication interpersonal and management skills. (Keyboarding recommended) Component: Lecture
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3.00 Credits
Hours: 3 Course ID: 004898 The professional selling process which involves a series of interrelated activities is introduced. Emphasis is placed on planning and delivery of sales presentations. The six selling steps are examined - prospecting qualifying, presenting, answering objections, closing, and the after-sale service. Students demonstrate effective sales techniques through simulation and role playing. Lecture: 3 credits (45 contact hours). Component: Lecture Campus: BLC
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3.00 Credits
Hours: 3 Course ID: 004915 The marketing function is introduced and applied to various types of business organizations with attention to the marketing concept. Topics include the marketing mix of product, price, promotion, and distribution decisions; international marketing; and social responsibility. Prerequisite: MGT 160 or B&E 100, or consent of instructor. Lecture: 3 credits (45 contact hours). Component: Lecture Campus: BLC
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3.00 Credits
Hours: 3 Course ID: 004919 The principles of advertising will be introduced to the student. Topics will include economic and social aspects; advertising research; media strategy; consumer behavior; and legal issues in advertising. Prerequisite: BA 282/MKT 282. Lecture: 3 credits (45 contact hours). Component: Lecture Campus: BLC
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3.00 Credits
Hours: 3 Course ID: 004920 Retail structure, merchandising, promotions, store control, and decision making are examined in this course. Fundamental principles of store organization, consumer behavior, and customer service are addressed. Retailing trends, opportunities, and problems are included also. Lecture: 3 credits (45 contact hours). Component: Lecture Campus: BLC
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3.00 Credits
Hours: 3 Course ID: 004921 Decision making strategies are used to solve problems inherent in merchandise selection. Analysis of financial statements and their relationship to buying situations are included, along with cost control and the establishment of sales goals and objectives. Mark-ups, reduction planning, unit cost control, and other computations are emphasized. Prerequisite: BE 291/MKT 291. Lecture: 2 credits (30 contact hours). Laboratory: 1 credit (30 contact hours). Component: Laboratory, Lecture Campus: BLC
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1.00 - 3.00 Credits
Hours: 1 - 3 Course ID: 004923 Technological developments, new business issues, and/or local marketing topics are presented and studied. Prerequisite: Consent of Instructor. Lecture: 1-3 credits (15-45 contact hours) (variable). Component: Lecture Campus: BLC
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2.00 Credits
Hours: 3 Course ID: 001772 Specific knowledge and skills for students and/or nurse aides to assume the role and responsibility required in long term care is communicated to the student through lectures, lab, and clinical practice. The focus of the course is communication, infection control, safety, resident's rights, and basic nursing skills. Lecture: 2 credits (30 contact hours). Laboratory: 1 credit (45 contact hours). Component: Laboratory, Lecture
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1.00 Credits
Hours: 1 Course ID: 003971 This course provides training for nurses who are occupationally competent, but who have no formal training in educational methodology. Prerequisite: Persons enrolling for this course must meet other requirements outlined by Medicaid Services. Component: Lecture
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6.00 Credits
Hours: 8 Course ID: 001773 Provides knowledge and lab experience necessary to meet requirements for Limited Medical Radiography licensure. Consists of patient care and management, radiographic procedures, image production and evaluation, equipment operation and maintenance, and radiation protection. Lecture: 6 credits (90 contact hours); Laboratory: 2 credits (90 contact hours). Prerequisite: (MAI 282 with a grade of C or better) or graduate of a nursing or allied health program or employed in a medical setting. Component: Laboratory, Lecture
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