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Course Criteria
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3.00 Credits
This course introduces marketing principles with an emphasis on the marketing concept and marketing mix (product, price, promotion, and place/distribution). Students will learn how marketers deliver value in satisfying customer needs and wants, determine which target markets the organization can best serve, and decide upon appropriate products to serve these markets. Marketing research and strategy, buyer behavior, environmental factors, and ethical considerations affecting marketing will also be explored in the course. Pre-Requisites: Prerequisite: (Test scores or ENG 102 or concurrent) and (BUS 101 or HRI 101 or ENT 101 or COM 140 or VSC 160)
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3.00 Credits
This course is an overview and application of advertising and promotion principles. It introduces the evolution of advertising and the concepts of planning, advertising, research, creativity, and psychological aspects of advertising and promotional activities. Prerequisites: MKT 212
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3.00 Credits
This course explores digital marketing, including integrated strategies that build a platform for seamless customer experiences. Students will engage in activities that build and manage a successful online marketing presence. Prerequisites: MKT 212 and (CIS 107 or VSC 160)
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3.00 Credits
This course applies the principles of sales, including prospecting, identifying customer wants, needs, and buying motives. This course also examines creating effective sales presentations, handling buyer resistance, closing the sale, providing after sales support, and managing a sales force. Prerequesites: BUS 101 or ENT 101
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3.00 Credits
Students may complete technical electives for which they have written prior approval of the department chairperson.
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4.00 Credits
This course covers normal maturation, morphology, function of blood cells, and hemostasis as well as qualitative and quantitative changes that occur. Topics include phlebotomy techniques and the practical application of instrumentation used in the hematology lab. Prerequisites: SSC 100 or concurrent
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4.00 Credits
This course covers routine and special hematology procedures, white blood cells maturation sequences, normal and abnormal morphology, associated diseases, coagulation theory, procedures, and practical applications of laboratory testing. Prerequisites: MLT 120
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3.00 Credits
Students may complete technical electives for which they have written prior approval of the department chairperson.
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4.00 Credits
This course covers the qualitative and quantitative measurement of biochemical constituents in body fluids and their significance to disease. Topics include analysis of urine, semen, stool and body fluids and how results correlate to disease states. Laboratory exercises incorporate sample collection and preparation, safety, quality control, and instrumentation. Prerequisites: (CHM 151 or CHM 111) and BIO 121
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4.00 Credits
This course covers the qualitative and quantitative measurement of biochemical constituents in body fluids and their significance to disease. Topics include the study of the liver and biliary system, enzymology, endocrinology, toxicology, and special testing. Laboratory exercises incorporate sample collection and preparation, safety, quality control and instrumentation. Prerequisites: MLT 220
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