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MKT 623: Business to Business Marketing
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3.00 Credits
University of Michigan-Dearborn
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This course examines the differentiating aspect of industrial (business to business) marketing and the operational and strategic issues associated with them. Covers target marketing, marketing mix and strategic decisions involved in business markets. Case studies are an important feature of the course.
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MKT 624: Service Marketing
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3.00 Credits
University of Michigan-Dearborn
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This course examines the development and management of services in a changing and growing global marketplace. Among the challenges addressed will be the development of global service marketing strategies, the process for the development of new services, the role of climate and culture within the organization, strategies for customer retention, quality management and measurement in a service organization, and insights into service demand and the structure of the service industry.
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MKT 624 - Service Marketing
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MKT 625: Global Sourcing and Logistics
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3.00 Credits
University of Michigan-Dearborn
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This course examines concepts in international purchasing and logistics to provide an in-depth understanding of the international supply chain. The course will examine how sourcing and logistics activities change and become more complex in the global environment. These aspects will be discussed in terms of the opportunities, challenges, and changing customer requirements presented by trading blocs, emerging markets, and developing countries.
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MKT 628: MKT Turning Data into Revenue
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3.00 Credits
University of Michigan-Dearborn
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The objective of this course is to provide a systematic approach to harnessing date to drive more effective marketing decision making and implementation. This course assumes a basic understanding of statistics but does not emphasize the mathematics behind the concepts. Combines with conceptual knowledge about the markets of interest, data is used to build a more profitable marketing practice. Topics covered include segmentation and targeting, positioning, customer value assessment, and new product and service design. By completing this course, you will be well on your way to making the ROI case for expenditures that companies are increasingly asking of the executives.
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MKT 628 - MKT Turning Data into Revenue
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MTHY 100: Fundamentals of Music
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3.00 Credits
University of Michigan-Dearborn
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This course presents the fundamentals of Western music theory through practical experience, including music notation, sight-singing, and ear training. Prerequisites: none.
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MTHY 100 - Fundamentals of Music
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MTHY 101: Music Theory I
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3.00 Credits
University of Michigan-Dearborn
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Writing and analysis of melodic lines, alone and in counterpoint, leading to writing and analysis of harmony. Emphasis on being able to hear the sounds symbolized by notation. (F).
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MTHY 101 - Music Theory I
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MTHY 102: Music Theory II
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3.00 Credits
University of Michigan-Dearborn
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Continuation of MTHY 101 including harmonic analysis, layer analysis, and beginning formal analysis. (W).
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MTHY 102 - Music Theory II
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MTHY 390: Topics in Music Theory
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3.00 Credits
University of Michigan-Dearborn
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Examination of problems and issues in selected areas of music history. title as listed in Schedule of Classes will change according to content. Course may be repeated for credit when specified topics differ. (OC).
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NSCI 120: Matter, Energy, and Life I
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4.00 Credits
University of Michigan-Dearborn
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A general science course with emphasis on basic principles and their applications. Includes basic life processes, the fundamentals of chemistry and physics, and human systems and genetics. NSCI 120 is complementary to but not a prerequisite for NSCI 121. Students cannot use both NSCI 120 and BIOL 100 to satisfy the natural sciences distribution requirements. Three hours lecture, three hours laboratory. (OC).
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NSCI 120 - Matter, Energy, and Life I
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NSCI 120L: Matter, Energy, and Life I Lab
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0.00 Credits
University of Michigan-Dearborn
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Laboratory component of NSCI 120. Must be taken concurrently with NSCI 120.
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NSCI 120L - Matter, Energy, and Life I Lab
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