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Course Criteria
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3.00 Credits
This course emphasizes the principles of marketing and will focus on the social process that directs an economy's flow of goods and services from producers to consumers in a way that accomplishes the goals of society. This course also examines marketing from the perspective of the organization. Prerequisite: BUS-100.
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3.00 Credits
A study of major factors that influence consumer purchase behavior. Such factors as cultural, social, personal, and psychological are studied. Special emphasis is given to the buyer decision-making process. Prerequisites: MKG-210 and admission to the CAS Business Division or admission into the CAPS BSMK program.
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3.00 Credits
A study of the marketing of services as opposed to the marketing of products. Topics include distinct aspects of service marketing, management of service marketing systems, and positioning the service organization. Prerequisites: MKG-210 and admission to the CAS Business Division or admission into the CAPS BSMK program.
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3.00 Credits
A study of sales effectiveness, management of sales activities, the character of the marketplace, and development of creative selling skills. Prerequisites: MKG-210 and admission to the CAS Business Division or admission into the CAPS BSMK program.
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3.00 Credits
An in-depth study of the administration of advertising, consumer advertising, industrial advertising, and professional and trade advertising. Actual advertisements are developed and tested for effectiveness. MKG210 and admission to the CAS Business Division or admission into the CAPS BSMK program.
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3.00 Credits
This course examines the development of and future prospects for electronic commerce. Students will consider the emerging changes in business brought on by e-commerce, the dynamics of technical innovation, the organizational and societal consequences of moving commerce electronically, and will evaluate the operations of a variety of web businesses. Prerequisites: MKG-210 and Admission to the Business Division.
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3.00 Credits
The planning and administration of marketing programs is the primary emphasis of this course. This course centers on the analysis of marketing opportunities and the development of strategies for achieving marketing plan goals and objectives. Prerequisites: Two upper-level Marketing courses and Admission to the Business Division.
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3.00 Credits
This course provides the student with methods used for pricing products and services. The course employs concepts from the following business fields: marketing, microeconomics, accounting, finance, production, and management. The primary objective is to provide students with the tools they will need to make what are arguably some of the most import ant business decisions--how to price various products and services. Prerequisites: MKG-210 and Admission to the Business Division.
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3.00 Credits
A study of management principles as they apply to all organizations. The functions of planning, organizing, directing, motivating, and controlling are examined. Prerequisite: BUS-100 or LDR-200.
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3.00 Credits
This course provides an introduction to the world of small business and to the fundamentals of effective small-business management. Fundamentals of such diverse activities as organizing and controlling, pricing, advertising, financial analysis, record keeping, budgeting, purchasing, controlling inventory, franchising, and acquiring capital are covered. An aim of the course is to integrate the functional disciplines such as management, marketing, finance, accountancy, and management information systems. Prerequisites: Either MNG-210 or LDR-200. Admission to the Business Division.
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