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Course Criteria
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3.00 Credits
3 cr. A study of the development of rhetorical critical standards and practices from ancient times to the present.
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3.00 Credits
The course is a study of communication practices in organizations by examining organizational structure, leadership, team building, and ethics. The course will include communication areas such as diversity, conflict, stress, and technology.
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3.00 Credits
3 cr. An introduction to the theory and practice of public relations, emphasizing management functions, its publics, writing skills, communications process, tools, and professional ethics.
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3.00 Credits
3 cr. A close up look at the business of broadcast advertising, including radio, TV, and cable.
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3.00 Credits
3 cr. Examination of the news gathering function of the mass media with special emphasis on press theory and the development of thought of freedom of expression.
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3.00 Credits
3 cr. This course will explore marketing, public relations, and advertising relationships in today's market. The textbook, classroom lectures, guest speakers, and assignments will build a solid foundation in the fundamentals needed to develop and implement campaigns and strategies in the field of public relations, advertising, and marketing. Prerequisite(s): COMM 320 and Junior or Senior status.
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3.00 Credits
3 cr. Theories, practices, and techniques of "on-air" presentation will be the focus of this course. Students will develop the skills necessary to perform a variety of media announcing tasks. Students will study the techniques and styles required to perform as media newscasters, interviewers, program hosts, commercial and public service announcers. Prerequisite(s): COMM 120 or consent of instructor.
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3.00 Credits
3 cr. Introduction to the problems of administering and advising publications (especially student publications).
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3.00 Credits
3 cr. This course is an introduction to the subject matter, techniques and ethics of investigative reporting. It will include such topics as secondary sources, primary documents, people sources, computer-assisted reporting, writing projects, accuracy and ethics. Prerequisite: COMM 244.
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3.00 Credits
3 cr. The course will introduce students to special event processes and techniques. Students will become knowledgeable about model workplace skills, leadership development, promotions, media relations, and production associated with an event. Site selection, program planning, and material development will be among other designations for the course.
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