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Course Criteria
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2.00 Credits
2 cr. Provides students with the knowledge and skills that are needed for entering the job market, including the determination of clear career goals and objectives, determination of specific career paths, searching for positions, analysis of prospective employers, development of effective resumes and interviewing for positions.
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3.00 Credits
Focuses on the nature of management, the evolution of management thought, strategic management and planning concepts, decision making and creative problem solving, and motivation and leadership in a changing environment. Prerequisite: sophomore status.
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3.00 Credits
3 cr. Includes personnel policies, programs, and procedures, standards, employment, staffing, wage and salary administration, personnel laws, and personnel research. Prerequisite(s): BADM 301.
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3.00 Credits
3 cr. Introductory entrepreneurship course is intended to provide a solid foundation in terms of the vital role played by entrepreneurs and entrepreneurship in the global economy. Topics include entrepreneurial theory, knowledge, practice, innovation, creativity, and techniques. This is the cornerstone course, complemented at the end of the management program with the entrepreneurship and new venture creation capstone course. Prerequisite(s): BADM 301 and junior status or higher.
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3.00 Credits
3 cr. Introduces safety management in the work place and its application to the law, OSHA, cost analysis, program organization, and safety program administration. Prerequisite(s): BADM 301.
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3.00 Credits
Acquaints students with the principles, concepts and perspectives underlying marketing functions, including the conception, pricing, promotion, and distribution of products, services, and ideas, and the role of marketing in society. Prerequisite: sophomore status.
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3.00 Credits
3 cr. Introduces the basic principles that underline selling and the steps in making a sale (prospecting, approaches, objections, presentations, demonstrations, closing). Practical illustrations and demonstrations are employed. Prerequisite(s): BADM 321.
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3.00 Credits
3 cr. Examines the basic principles and methods of retail merchandising, store location and layout, buying, selling, stock and inventory control, management of personnel for retail merchandising, and also the interactive marketing systems that use the advertising media to effect a measurable response by using the elements of marketing mix to sell directly to both consumers and other businesses, by-passing retail stores and personal sales calls. Prerequisite(s): BADM 321.
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3.00 Credits
3 cr. Acquaints students with the role of integrated marketing communications concepts and practices in enhancing the equity of brands, and provides thorough coverage of all aspects of an IMC program: advertising, promotions, packaging, and branding strategies, point of purchase communications, marketing oriented public relations, and event and cause oriented sponsorships. Prerequisite(s): BADM 321 or permission of instructor.
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3.00 Credits
3 cr. Focuses on the new product development and planning process, the management of new product introduction into the marketplace, and pricing. Includes idea generation, concept testing, screening, technical development, market testing, and the launching of new products into the market. Prerequisite(s): BADM 321.
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