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MKT 215: Marketing Principles
3.00 Credits
Grace College and Theological Seminary
This course provides a decision-oriented overview of marketing management in modern organizations. The objectives of the course are to provide a broad introduction to marketing concepts, the role of marketing in society and in the firm, and the various factors that influence marketing decision making. Three hours.
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MKT 341: Marketing Channels
3.00 Credits
Grace College and Theological Seminary
The study of issues associated with making goods and services available for use or consumption. Examines activities, organization, and tools-such as logistics and retailing-involved in delivering the right product/service to the right place at the right time, quantity, quality, and price. Prerequisite: MKT215. Three hours.
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MKT 343: Advertising and Promotion
3.00 Credits
Grace College and Theological Seminary
This course examines the approach to developing advertising/promotion strategy; the theory and practices of advertising and promotion; the use of advertising as a creative process; evaluation of the effectiveness of advertising; and the role of advertising and promotion in our society. Emphasis is placed on the relationship advertising has within the overall marketing programs, as well as promotion mix, decision tools, and ethical consideration. Prerequisite: MKT215. Three hours.
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MKT 401: Product Management
3.00 Credits
Grace College and Theological Seminary
This course explores the practical skills required for product management using the Medical Device Industry as its primary example. Special attention will be given to the product cycle and development cycle to insure learners are competent to lead a product development team. Learners will be required to specify market requirements, develop differentiated product positioning, and understand sales tools and collateral. Prerequisite: MKT215. Three hours.
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MKT 403: Services Marketing
3.00 Credits
Grace College and Theological Seminary
Devoted to supplying "how-to" marketing tools for the expanding service sector of the economy, this course bridges a gap between theory and application by simply and clearly presenting marketing methodologies that can assist you in marketing your service. It is built around core guiding principles including market orientation, characteristics of services, value concept. Special emphasis will be on intangibility, inseparability, variability, and perishability. Prerequisite: MKT215. Three hours.
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MKT 415: Marketing Research
3.00 Credits
Grace College and Theological Seminary
This course is an introductory study of the practical considerations of selecting research methodology and techniques used in marketing research. Emphasis is placed on the terminology, concepts, procedures, statistical techniques, and ethics involved in collecting, analyzing, and interpreting marketing data. The course also emphasizes the study of the format and content of marketing research reports that address the concerns of decision makers. Prerequisite: MKT215. Three hours.
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MKT 417: Advanced Marketing
3.00 Credits
Grace College and Theological Seminary
A case method course using real world marketing dilemmas as a means to learn how to apply marketing principles into a workable solution. The course also focuses on the fundamental concepts of strategy, its creation, execution and evaluation, plus learning the technical and relationship skills to manage the process. Prerequisite: MKT215. Three hours.
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MKT 419: Sales/Sales Management
3.00 Credits
Grace College and Theological Seminary
A course for the student who plans to work in the sales function of a business organization. Emphasis is placed on exploring techniques, issues and ethics pertinent to sales analysis, territory alignment, presentations, and analysis. Prerequisite: MKT215. Three hours.
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MKT 423: Public Relations
3.00 Credits
Grace College and Theological Seminary
An introduction to the theory and practice of public relations. Emphasizes its publics, management function, writing skills, communication processes, tools and professional ethics. Three hours.
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MKT 510: Global Marketing and Business Cultures
2.00 Credits
Grace College and Theological Seminary
Study and application of the current challenges confronting marketing organizations in today's global marketing environment. Critical success factors essential to effective and efficient marketing efforts are developed through numerous industry applications. Individual, organizational, and industry factors that impact market-oriented planning, global market development, effective channels management, integrated marketing communications, and attention to competitive advantages are examined. Marketing leadership skills are emphasized, including intercultural communication, cultural sensitivity, acculturation, collaboration, and cultural synergy. Two hours.
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