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MKT 3365: Integrated Marketing Communications
3.00 Credits
Troy University
Course examines integrated marketing communications and how this enhances brand equity. Emphasis is placed on the decision sequence a manager would follow in planning, developing, and implementing a marketing communications program. Prerequisite: MKT 3361.
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MKT 4461: Personal Selling
3.00 Credits
Troy University
An applied course that introduces the economic, psychological, and social aspects of personal selling, direct selling techniques, and the sales process with emphasis on building customer relationships. Prerequisite: MKT 3361.
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MKT 4462: Consumer Behavior
3.00 Credits
Troy University
A study of the consumer as a decision maker. The course examines social, cultural, and psychological influences on purchasing decisions while emphasizing their implications for marketing strategies. Prerequisite: MKT 3361.
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MKT 4463: Retailing
3.00 Credits
Troy University
Principles and practices of retail management. The course examines retail store location, purchasing, personnel, promotions, inventory management, and Internet marketing. Prerequisite: MKT 3361.
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MKT 4464: Marketing Research
3.00 Credits
Troy University
Methods and procedures for collection, interpretation, and use of primary and secondary data in marketing including sampling, questionnaires, data collection, analysis, and preparation of reports. Prerequisite: MKT 3361.
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MKT 4465: Business Logistics
3.00 Credits
Troy University
A study of the procurement, warehousing, and transportation activities related to distribution system design, operation, and control. Prerequisite MKT 3361.
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MKT 4466: Direct Marketing
3.00 Credits
Troy University
Principles and techniques in planning, creating and producing consumer-direct communications to reach and deliver goods and services to customers. Prerequisite: MKT 3361.
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MKT 4467: Sales Management
3.00 Credits
Troy University
A study of the management of the personal selling functions. Emphasis is on the sales process including recruitment, training, organization, motivation and retention of sales force. Prerequisite: MKT 3361.
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MKT 4468: International Marketing
3.00 Credits
Troy University
Decision making and policy formulation relative to the cultural, social, political, legal and economic aspects of marketing in global environments. Prerequisite: MKT 3361.
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MKT 4469: Marketing Management
3.00 Credits
Troy University
This is the capstone course for marketing major students. Focus is on marketing management problem solving by applying marketing concepts, procedures and practices learned. Vehicles to deepen this decision-making approach will include text, cases and simulations. Prerequisite: 15 SH in marketing courses beyond MKT 3361.
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