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MKT 4170: Applied Promotional Strategy
3.00 Credits
Middle Tennessee State University
Three credits. Prerequisite: MKT 3850. Integrative nature of the elements of the promotional mix in the successful communication with the consumer of a firm's products and services.
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MKT 4710: International Business
3.00 Credits
Middle Tennessee State University
Three credits. (Same as MGMT 4710.) Prerequisites: MGMT 3610 and MKT 3820. International organizational structures and managerial processes. Cultural, political, economic, and legal environments of global marketing. World market patterns and international trade theory.
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MKT 4800: Sales Management
3.00 Credits
Middle Tennessee State University
Three credits. Prerequisites: MKT 3820 and 3840. Management functions as applied to field sales force. Includes sales organization structures, selection and training of sales personnel, sales compensation, supervision and stimulation of the sales force, and evaluation of sales performance.
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MKT 4810: Physical Distribution Analysis
3.00 Credits
Middle Tennessee State University
Three credits. Prerequisite: MKT 3820. Distribution logistics as related to time-service concepts, profit control centers, and technological gains. Organization structure, communication problems, and alternative inventory management, warehousing, and transportation.
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MKT 4840: Study Abroad
3.00 Credits
Middle Tennessee State University
Three credits. (Same as MGMT 4840.) Prerequisite: Junior/senior standing. A short-term international business education experience designed to expose the student to the economic, political, cultural, and social environments of a foreign country(ies). Emphasis on the international state/status of the subject matter pertinent to management and marketing.
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MKT 4850: Advanced Selling
3.00 Credits
Middle Tennessee State University
Three credits. Prerequisites: MKT 3820 and 3840. The sales function as it relates to business-to-business selling and strategic relationship development. Topics include relational selling, account management, negotiation, team selling, handling conflict and ethical dilemmas, and selling to buying committees. Learning through interactive lecture, role-playing, and sales force automation software.
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MKT 4860: Problems in Retail Management
3.00 Credits
Middle Tennessee State University
Three credits. Prerequisite: MKT 3830. Factors governing a successful retail operation including current problems, case studies, and simulation in merchandising, budgeting, and control.
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MKT 4870: Services Marketing
3.00 Credits
Middle Tennessee State University
Three credits. Prerequisite: MKT 3820. The role and scope of marketing in service entities, including impact, issues, and domestic and global trends.
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MKT 4880: Applied Marketing Research
3.00 Credits
Middle Tennessee State University
Three credits. Prerequisite: MKT 3930. Applies marketing research concepts and tools learned in the introductory marketing research class to "real-life" marketingproblems. Emphasis on planning and implementing research activities as well as oral and written presentation of results and conclusions based on marketing research.
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MKT 4950: Marketing Internship
1.00 - 3.00 Credits
Middle Tennessee State University
One to three credits. Prerequisites: Marketing or Entrepreneurship major with senior standing and an overall grade point average of 2.50. Student is affiliated with an organization on a part-time basis to develop knowledge and experience in the practical application of marketing principles to actual business problems in a non-classroom situation. Can be applied toward the student's degree requirements only upon approval of the department chair. This course can only be taken one time.
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