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MKT 3860: Purchasing
3.00 Credits
Middle Tennessee State University
Three credits. Prerequisite: MKT 3820 or approval of instructor. Purchasing management of materials and equipment in industry and government. Includes the optimum of quality, price, source, quantity, and time.
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MKT 3865: Sports Marketing
3.00 Credits
Middle Tennessee State University
Three credits. Prerequisites: MKT 3820 and 3850. Survey of issues pertaining to the marketing of sports products and entities. Focuses on the application of strategic marketing planning to the sports industry.
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MKT 3870: Principles of Transportation
3.00 Credits
Middle Tennessee State University
Three credits. Prerequisite: MKT 3820. Transportation development in the United States and internationally. A historical, economic, and regulatory perspective.
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MKT 3880: Credit and Price Management
3.00 Credits
Middle Tennessee State University
Three credits. Prerequisite: MKT 3820. Credit and pricing policies, procedures, organization; analysis of credit and pricing information as related to marketing activities; determination of credit limits and price levels; statement analysis; cost and collection procedures.
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MKT 3900: Direct Marketing and Electronic Commerce
3.00 Credits
Middle Tennessee State University
Three credits. Prerequisite: MKT 3820. Direct marketing and its strategic use in the development of an integrated marketing communications plan. Topics include traditional direct marketing techniques such as direct mail, broadcast and print media, and telemarketing; Webbased marketing; and technology's impact on direct marketing communications techniques.
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MKT 3920: Entertainment Marketing
3.00 Credits
Middle Tennessee State University
Three credits. Prerequisite: MKT 3850. Discussion of interrelated marketing issues dealing with the entertainment industry. Develops and relates the marketing mix for industry issues with regard to personality management, merchandising tie-ins, sports marketing/issues, and film/television distribution.
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MKT 3930: Marketing Research
3.00 Credits
Middle Tennessee State University
Three credits. Prerequisites: MKT 3820 and QM 3620. Modern research methods and their application in gathering information for marketing decisions. Special emphasis given to the implementation of marketing surveys and experiments.
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MKT 3950: Business-to-Business Marketing
3.00 Credits
Middle Tennessee State University
Three credits. Prerequisite: MKT 3820. Survey of managerial decisions involved in the business- to-business marketing of goods and services.
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MKT 3960: Marketing Channels Management
3.00 Credits
Middle Tennessee State University
Three credits. Prerequisite: MKT 3820. Interrelationships and interdependencies among the various institutions and agencies composing marketing channels. Emphasis on analysis of alternative strategies of different channel members for optimum efficiency within a given distribution system.
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MKT 3970 ,3980: Cooperative Education
1.00 - 3.00 Credits
Middle Tennessee State University
One to three credits. Prerequisite: Junior standing. Provides students with opportunities for full-time on-the-job training in conjunction with on-campus academic experiences. Students participate in professional growth seminars. Departmental and MTSU Cooperative Education Office requirements must be completed to receive credit. Courses (1) may not be used to satisfy the major or minor requirements and (2) may not be taken concurrently with BUAD 4980.
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