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Course Criteria
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3.00 Credits
teaches students the fundamentals of radio broadcasting. Writing, announcing, split second timing, production of commercials, public service programs, promotional announcements, and equipment operation are all covered. Students will perform weekly on air shifts on WCSFFM. In addition, station formats, programming, basic broadcast law, and current topics are covered. (IAI Course # MC 915, MC 918)
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3.00 Credits
examines station operation within the broadcast day and offers integrated practice in on the air broadcasting functions: announcing, writing, and program building, along with an in depth study of station management, including duties of persons involved in programming, sales, advertising, public relations, continuity, public affairs, and music. Prerequisite: MCOM 235.
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3.00 Credits
introduces the student to multi camera production. Includes terminology, conceptualization, basic script writing, audio/video operations, and lighting in a studio setting. Emphasizes aesthetic and technical aspects of video production. (IAI Course # MC 916)
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3.00 Credits
provides the opportunity for students to produce weekly newscasts and learn to conduct interviews, write copy, and perform in front of the camera. Students will improve their skills in camera operation, audio mixing, and lighting for studio and field settings. Postproduction editing will be emphasized. Prerequisite: MCOM 237.
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3.00 Credits
studies techniques for describing sporting events for the print and broadcast media, web, administration of statistics, and resolution of communication problems.
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3.00 Credits
provides an introduction to the theory and practice of 2D print graphics. Basic graphic design principles (proximity, alignment, repetition, contrast) and layout techniques will be explored. Digital tools in desktop publishing and image production will be used to solve typical graphic design problems. (Mac platform)
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1.00 - 4.00 Credits
is a title given to a course which covers broad themes, practices, and subject content not currently offered in the curriculum. This course is directed primarily at non majors and may be used for general education where approved. Generally does not have prerequisites.
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3.00 Credits
teaches advanced public relations concepts that provide students with experience in writing, research, and practical application of theory. It also analyzes current case studies. Prerequisite: MCOM 213 and 201.
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3.00 Credits
examines gender as a social creation and its effect on human communication in interpersonal, organizational, rhetorical and media contexts. Examines material and ideological components of gender asmessage with emphasis on the styles men and women exhibit in communication tone, vocabulary, intent and meaning. The causes of these styles and their ramifications will be discussed. Prerequisite: MCOM 103 or consent of the instructor.
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3.00 Credits
Students write in depth news stories as well as features and possibly editorials. Students examine the system of beats used in gathering local news, the setup of local government, and sources of information. Students then participate in a local beat. Prerequisite: MCOM 213.
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