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Course Criteria
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3.00 Credits
This course introduces students to business research methodologies. Emphasis is placed on the use of analytical tools, literature review, survey development, and the application of APA documentation style. Students will prepare a formal research proposal, which may serve as the basis for each student’s Research Project in Business Administration.Course Delivery Methods: WEB, ONL
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3.00 Credits
This course investigates current trends in information technologies and their impact on effective managerial decision-making within the organization. The course investigates management of systems development processes, organizational flow of information, data management concepts, and information security.Course Delivery Methods: WEB, ONL
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3.00 Credits
A comprehensive introduction to the fundamental functions of marketing management and the combination of institutions that comprise the overall marketing system. Primarily focuses upon the creation and development of long-term customer relationships that satisfy customer needs and create profitable competitive advantage for the firm.Course Delivery Methods: WEB, ONL
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3.00 Credits
This course examines accounting systems and their role in business. Basic accounting theory and principles are reviewed along with important contemporary accounting developments. Designed for consumers of accounting of information as opposed to producers of accounting data, application of analytical techniques and interpretation of financial reports will be emphasized.Course Delivery Methods: WEB
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3.00 Credits
In this course, students examine economic principles that are most relevant to the effective management of businesses or organizations. In addition to the traditional managerial economic problems of demand, costs, production and market structure, focus is placed on managerial application of economic principles to structure or design organizations.Course Delivery Methods: WEB, ONL
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2.00 Credits
Develops a working knowledge of the “4 Ps” of marketing management (ie. product, place, price and promotion) and an understanding of methods of formulating, implementing and controlling marketing management programs or strategies. Develops creative problem solving and decision-making skills that effectively utilize marketing management analytical tools to bring value to the consumer and attain an enduring competitive advantage for the firm. Develops an understanding of global or international marketing strategy and the effective utilization of e-commerce marketing techniques.Course Delivery Methods: TRA
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3.00 Credits
In this course, the use of financial data to support effective decision-making is emphasized. Various accounting systems used by business to enhance operational performance are introduced. Topical areas include cost behavior, variance analysis, product pricing, and budgeting.
Course Delivery Methods: WEB, ONL
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3.00 Credits
This course introduces students to the basic principles of human behavior that are used by effective managers in the process of leading individuals and groups in organizations. Included are theories related individual differences in abilities and attitudes, motivation, group dynamics, power and politics, leadership, conflict resolution, organizational culture, and organizational structure and design.Course Delivery Methods: WEB, ONL
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3.00 Credits
In this course, students gain a working knowledge of managerial finance by developing a systemic approach to financial analysis. Techniques for planning, forecasting, and managing are also included. Students will use problem solving and case study methodologies to evaluate and recommend improvements in an organization’s financial performance.Course Delivery Methods: WEB, ONL
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3.00 Credits
Integrates the business functions studied during the first year of the MBA program into the strategic planning arena of the modern corporation. Issues include strategic leadership, stakeholder management, organizational development, international business, and utilizing the Internet and commerce to enhance competitive advantage.Course Delivery Methods: WEB, ONL
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