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MKT 302: Independent Study
2.00 Credits
Robert Morris University Illinois
Independent studies allow a student to explore a topic or area of interest. Students will propose a topic for tutorial study under the guidance of a supervising faculty member.
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MKT 313: Marketing Group Internship
4.00 Credits
Robert Morris University Illinois
A group of students will team together for the internship to practically apply their skills in real-world problem-solving situations. All internships are project-oriented and directly related to their area of study. Each internship will be served under the sponsorship of a faculty advisor, and students will be required to document the results of their experience.
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MKT 315: Honors Marketing Principles &4 Qtr.Hours Analysis
3.00 Credits
Robert Morris University Illinois
This course develops the market-oriented thinking necessary in today's competitive environment. Students will analyze marketing issues faced by marketers of products and services in both consumer and industrial markets. Marketing problems faced by for-profit and not-for-profit organizations, small and large businesses, and low-tech and high-tech industries will be studied.
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MKT 315 - Honors Marketing Principles &4 Qtr.Hours Analysis
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MKT 319: Independent Study
4.00 Credits
Robert Morris University Illinois
Independent studies allow a student to explore a topic or area of interest. Students will propose a topic for tutorial study under the guidance of a supervising faculty member.
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MKT 320: Consumer Preferences & Choices
4.00 Credits
Robert Morris University Illinois
This course will investigate the reasons behind and the forces influencing the selection, purchase, consumption, and disposal of goods and services by consumers. Individuals are influenced by internal and external forces in their decision making processes. These forces combine and dynamically interact to produce shopping behavior, the objective of which is to satisfy human needs and wants. This course will help students better understand how marketing strategies and tactics will influence consumers and impact their product selections. ( Prerequisite MKT 305)
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MKT 370: Global Marketing Practices
4.00 Credits
Robert Morris University Illinois
This course examines the practices that constitute marketing to customers in worldwide markets. Topics addressed include major trade agreements (GATT, NAFTA, etc.), market entry strategies, cross-cultural marketing research and ethnocentrism. This course applies the elements of the marketing mix (Product, price, promotion and distribution) in the context of international trade. ( Prerequisites: Senior standing and MKT 270 or MKT 305 or the equivalent)
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MKT 440: Marketing Problems &4 Qtr.Hours Applications
3.00 Credits
Robert Morris University Illinois
This course covers the analysis of marketing problems and information required by the marketing manager to make a set of decisions. Cases used will explore whole marketing strategy, marketing information and forecasting, product and brand management decisions, distribution decisions, promotion decisions, pricing decisions and ethical aspects of marketing. ( Prerequisites: Senior standing and MKT 305 or the equivalent; recommended: ACC 300)
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MKT 520: Marketing Management
4.00 Credits
Robert Morris University Illinois
This course focuses on providing a framework that teaches students how to think about marketing as a process that creates value. The course will utilize the knowledge and skills of marketing, management, accounting, ethics, economics and finance. Students will deal with marketing situations in diverse industries and marketing environments. Marketing problems will be analyzed and resolved. Through case discussion, simulations, and team problem solving, students will experience the challenges and opportunities marketing managers encounter.
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NUR 120: Introduction to Nursing
6.00 Credits
Robert Morris University Illinois
In this course, students are introduced to the organizing framework of the nursing program, physical assessment, the nursing process and basic concepts related to oxygenation, nutrition and elimination. The student will learn skills and procedures including the administration of medications. There is also a focus on therapeutic communication. ( Prerequisites: SCI 132 & SCI 191)
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NUR 121: Nursing I
6.00 Credits
Robert Morris University Illinois
Utilizing the nursing process, this course focuses on the nurse's role in managing clients with alterations in fluid and electrolyte balance and mobility. Perioperative care and the needs of the oncological client are also emphasized. Students will be introduced to grief, loss and end-of-life issues. (Prerequisite: NUR 120; co-requisite: NUR 190)
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