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Course Criteria
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3.00 Credits
Prerequisites: Junior standing. A conceptual overview of the exchange activities and processes involved in providing goods and services for the creation of stakeholder value. Emphasis is given to the efficient and effective use of controllable marketing variables and their interdependence with internal/external factors. The role of marketing in the firm and society is examined along with current domestic and international market environments. Three hours of lecture.
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3.00 Credits
Prerequisite: MKT 301. A study of the nature and dynamics of consumer markets and the significance of these markets to marketing executives. Emphasis is placed on the concepts and constructs employed to identify and measure market segments and to analyze behavioral patterns as a basis for marketing strategy. Three hours of lecture.
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3.00 Credits
A study of the concepts and techniques utilized in the personal selling process. Emphasis is placed on the design of effective sales presentations and on the role playing of various personal sales situations. Three hours of lecture and sales presentations.
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3.00 Credits
Prerequisite: MKT 301. Policies, practices, principles, and methods of efficiently operated retail stores. Areas covered include store location, layout, organization, merchandising, planning, pricing, buying, personnel management, credit, stock control, sales promotion, the retailing mix, assortment planning, and store operation. Emphasis is to be given to the contingency theory of management. Three hours of lecture.
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3.00 Credits
Prerequisite: ISDs 265, MKT 301. An applied study of the roles and methods of marketing research in organizational problem solving. Emphasis is on the application of research concepts and methodologies as they contribute to designing research projects, developing measurement instruments, collecting and analyzing data, and reporting accurate findings to support effective marketing decision making. Three hours of lecture.
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3.00 Credits
No course description available.
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3.00 Credits
Prerequisites: Junior standing, MKT 301, and consent of the department. May be repeated for a maximum of six semester hours. Selected topics will vary from semester to semester. Three hours of seminar.
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3.00 Credits
Prerequisite: MKT 301. The role of marketing in business and society. Analyses of marketing management concepts and methods are developed through reports, discussion, and case study. Three hours of lecture.
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3.00 Credits
Classifications and elements of music, musical forms and types with emphasis on listening to instrumental and vocal music, symphonies, tone poems, keyboard music, art songs, opera excerpts, blues and jazz. Designed to develop an understanding and an enjoyment of music. Three hours of lecture.
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3.00 Credits
Group instruction in piano for beginners. Includes basic fundamentals of piano technique, note reading, and major scales and chord progressions. Work in piano lab with software programs and keyboard is necessary. One hour of lecture and three hours of laboratory.
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