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  • ESM 302: Facility and Event Management II

    4.00 Credits
    Northwood University-Michigan

    The second course in facility and event management involves an in-depth investigation of event, risk, and facility management. This course will delve into budgeting and finance of facility concession and sport merchandising. Specific attention will be given to private and public entertainment facilities related to their similarities and differences. Included in this in-depth view of facility and event management, this course will also survey the working components of new facility design and planning.
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  • ESM 303: Sport and Entertainment Leadership

    4.00 Credits
    Northwood University-Michigan

    The ability to lead and make decisions in an environment of continual change is crucial for the 21st. Century. In this course leadership is explored from two different perspectives: First, it focuses on determinants and consequences of individual motivation and attitudes in organizations generally, and sport organizations specifically. The second focus is on theory related to those often responsible for guiding people toward organizational goals: the leader. Approaches to the study of leadership, including those focusing on Power/influence, situational factors, individual traits, and behaviors are explored. Key decision theories and models are also examined in the context of different organizational situations. Differences between managers and leaders, the value of participative and charismatic leadership, the leader's role in organizational culture and change, and the impact of diversity are investigated from domestic and international perspectives. Also examined is the increasingly important role of teams and team leadership for today's organizations.
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  • ESM 304: Practicum II

    1.00 Credits
    Northwood University-Michigan

    During the sophomore and junior years each ESM major is responsible, with the direction of the chair, to complete two one-hour practicum experiences (50 hours for each practicum). These are done on a part- time basis while involved in coursework, with less time commitment than an internship. Each practicum is generally performed in proximity to the campus and usually involves observing and providing assistance to another sport and entertainment management professional. This experience must be directed and evaluated by the chair with appropriate supervision by an on-site professional. (See also ESM 204)
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  • ESM 312: Legal Aspects of Sport

    4.00 Credits
    Northwood University-Michigan

    This course identifies and applies various areas of law to the sport industry, including both state and federal legislations specific to sport. The course leads to a basic understanding of the court system and how legal issues are decided. Students will investigate both liability and contract law related sport and the sport industry. The principles of tort liability, especially in the area of negligence will be discussed leading to understanding. Students investigate how antitrust laws protect the business sector through regulation to control private economic power. The course emphasizes student understanding of collective bargaining agreements as a component of labor law which is pertinent to sport.
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  • ESM 399: Internship

    1.00 - 5.00 Credits
    Northwood University-Michigan

    The internship is a self-contained actual work experience in a sport management setting as a full-time internship employee (i.e., 400 total hours for each internship). Final agreements for the externship/internship are to be completed by the ESM chair. This experience must be directed and evaluate by the chair with appropriate supervision by an on-site professional.
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  • ESM 401: Sport and Entertainment Sponsorship and Fundraising

    4.00 Credits
    Northwood University-Michigan

    The main functional area of sport and entertainment management that is synonymous with the sport and entertainment industries is marketing. Sport marketing is a highly multidimensional field of study encompassing a wide variety of activities. A key ingredient to sport and entertainment marketing is developing valued sport sponsorship. Also, sport marketing creates the environment to relay a valued image to the public. This course focuses on three interrelated areas: (1) sport sponsorship basics including alignment marketing issues, strategic communication through sponsorship, sponsorship value, and sponsorship evaluation, (2) various public and fundraising techniques utilized by sport managers, and (3) an integration of sport sponsorship marketing and public relations as a concept of value-added integrated marketing.
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  • ESM 402: Sport and Entertainment Economics

    4.00 Credits
    Northwood University-Michigan

    The traditional economic funding sources in not only sport business, but also with both public and private organizations, have declined while the financial expenses have rapidly escalated. Managers of sport and entertainment organizations are under continuous pressure to do "more with less". This course is designed to provide students with and introduction to financial planning and budgeting, sources of sport organizations funding, and the process of fundraising in sport. Students analyze a demand curve, a supply curve, and a market equilibrium curve and how these shift in response to pricing and utility or a product or service. Students learn methodology for maximizing the residuals generated by production of their product or services. (Prerequisite: FIN 301)
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  • ESM 403: Seminar In Sport and Entertainment

    4.00 Credits
    Northwood University-Michigan

    This is a capstone course for students who have completed all of their ESM core course requirements. In this course the students delve into the organization and benefits of their internship, and develop a senior sport and entertainment management project related to strategic management concepts. This is a culmination course where all of the previous ESM courses are connected together to form a whole. Upon completion of this course student should have a knowing of where each of their ESM courses fit into real-world application.
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  • ETR 101: Introduction to Entrepreneurship

    2.00 Credits
    Northwood University-Michigan

    Students will begin to identify and study the key characteristics and approaches of people who embrace an entrepreneurial way of living and working. Our key learning focus is to understand what is required to create and grow successful enterprises. We will also discuss how entrepreneurship dynamics affect the entrepreneur's family and businesses.
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  • ETR 103: Entrepreneurial Marketing:Niche Analysis

    3.00 Credits
    Northwood University-Michigan

    Students learn and apply entrepreneurial marketing approaches used by successful entrepreneurs. They research industry sector trends, identify emerging needs, develop new product and service ideas and evaluate their feasibility, competitive advantage and potential profitability. Students will present a two minute elevator pitch for the purpose of convincing investors or senior managers to fund their new venture concept.
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