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  • English 120: Composition II

    4.00 Credits
    Northwood University-Michigan

    This course uses an introduction to literature as a basis for refining critical thinking and writing skills. Specifically, the course examines fiction, poetry, and drama and prepares students to write assignments emphasizing comparison/contrast and argument/persuasion. An introduction to English language history is also included.
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  • ESM 101: Introduction to Sport and Entertainment Management

    4.00 Credits
    Northwood University-Michigan

    The course orients beginning students to the academic and professional field of sport and entertainment management, providing an overview rather than detailed instructions about how to manage sport enterprises. Some students are currently majoring in the field of sport and entertainment management and want to learn more about the professional opportunities that await them. Other students are only contemplating majoring in this filed, and want to gain general knowledge about the field before making a final decision.
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  • ESM 102: Sport and Entertainment Ethics

    4.00 Credits
    Northwood University-Michigan

    This course enhances student awareness of how ethical behavior and decision-making impacts the working roles of the sport and entertainment manager. The course covers the understanding of the distinction between concepts of morality and ethics; how relativism and rationalization affect the level of ethical behavior, the levels of personal moral development, and familiarity with the theories of ethics. It emphasizes an understanding of how personal ethics affect organization responsibility, and why professional ethics are necessary for sport and entertainment management.
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  • ESM 103: Public Relations and Communications in Sport and Entertainment

    4.00 Credits
    Northwood University-Michigan

    This course emphasizes academic and skill development with the purpose of adding value to the organization. There is a focus on understanding the difference between interpersonal, mass communications, and public relations. Theoretical foundations of interpersonal communication including dyadic and small group communication will be explored. Students delve into the theoretical foundations of mass communications and the mass media industry, including both the print and electronic media relative to the understanding of business decisions concerning market share and viewer ratings.
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  • ESM 201: Governance in Sport and Entertainment

    4.00 Credits
    Northwood University-Michigan

    The student will become familiar with the various agencies that govern Sport and Entertainment at the professional, collegiate, high school, and amateur levels. The student will understand the governing powers each agency has assumed, how that power is derived, and how governmental agencies influence the roles of sport governing bodies. The conditions of membership in governing bodies will be covered, as will the conditions of membership in a governing body, the control imposed upon members by the governing body, the sanctions that can be levied against a member, and the route of appeal.
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  • ESM 202: Sport and Entertainment Marketing

    4.00 Credits
    Northwood University-Michigan

    One of the functional areas of sport and entertainment administration that is synonymous with the sports and entertainment industries is sport marketing, a multidimensional field of study encompassing a wide variety of activities. Typically, sport marketing is associated with intercollegiate and professional sport teams trying to increase attendance and revenue. However, the field of sport marketing can include everything form Nike's "I can" advertising campaign to Joe' s Garage's sponsorship of the local little league team. This course reinforces student understanding of sport and entertainment marketing in a variety of settings utilizing both academic rigor and practical relevance. (Prerequisite: MKT 2
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  • ESM 204: Practicum I

    1.00 Credits
    Northwood University-Michigan

    During the sophomore and junior years each ESM major is responsible, with the direction of the chair, to complete two one-hour practicum experiences (50 hours for each practicum). These are done on a part- time basis while involved in coursework, with less time commitment than an internship. Each practicum is generally performed in proximity to the campus and usually involves observing and providing assistance to another sport and entertainment management professional. This experience must be directed and evaluated by the chair with appropriate supervision by an on-site professional. (See also ESM 304)
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  • ESM 205: Facility and Event Management I

    4.00 Credits
    Northwood University-Michigan

    Managing sport and entertainment productions and the facilities in which these activities occur requires many unique skills and competencies. Career positions are available for individuals who can schedule events, work with facility operations, oversee facility finances, equip the facility with TV and video connections, provide maintenance and custodial services, conduct facility marketing and promotions, engage in merchandising, and provide risk-management services. This course gives the student and overview of the three major components of facility management. The three components are event management, risk management, and facility management.
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  • ESM 299: Internship

    4.00 Credits
    Northwood University-Michigan

    The internship (400 hours of paid employment) is designed to provide the student with supervised on-the-job training. A contract between the university, student, and employer provides the groundwork. Objectives, evaluations, written log, and a study of the organization are designed to provide a realistic learning experience.
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  • ESM 301: Sociology of Sport and Entertainment

    4.00 Credits
    Northwood University-Michigan

    Sport and entertainment is so engrained within society that a sound knowledge in the study of sport in society is imperative to success in the field. The course will explore and support an appreciation of sport as a medium for integrating gender, ethnic, religious, and disabilities interests. The student will be able to understand sociological phenomena and how they affect participation and behavior; identify and understand the internal and external factors that shape sport in a culture; understand how sport mirrors the society in which it exists; and be able to appreciate the contributions of entertainment, recreational sport, as well as highly organized competitive programs in high school, college, and professional levels to a culture.
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