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Course Criteria
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3.00 Credits
Students learn the key concepts in building and maintaining the human resource function in business. Topics covered include human resource planning, job analysis, compensation systems, employee recruitment and retention, and performance management and analysis. The course is framed within the legal and ethical issues facing management today. (Haab) Prerequisites: BUS101 & COM202 & Junior standing
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3.00 Credits
This course details the planning, coordination, and execution of activities that create goods and services. Students will gain knowledge of the methods for designing and improving operational functions, their systems, and the processes necessary for the efficient delivery of goods and services to customers. Topics include enterprise resource planning, forecasting, facility layout, inventory management, lean manufacturing, and total quality control. (Haab) Prerequisites: MAT261 & BUS311 & Junior standing & admission to the Haab School of Business & Management
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3.00 Credits
The nature of consumer behavior is studied from a sociological and marketing perspective. Determinants of consumer response are examined with emphasis on demographic variables. Junior standing or higher is required. (Haab) Prerequisites: BUS331 and INS181 or SOC101 or SOC211
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3.00 Credits
Provides the framework for understanding the principles and practices essential to public relations and the techniques utilized to establish and maintain communication with an organizations' various publics. (Haab)
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3.00 Credits
Introduces students to the reflective activity called research. It allows them to identify a problem, to design/apply analytical tools, and to report results. (ADP) Prerequisites: GST150 and GST151 and MAT105 or MAT106
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3.00 Credits
Covers advertising from a social and economics benefits perspective. Creative and business functions are considered in respect to the study of the consumer and product. (Haab)
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3.00 Credits
Provides a basic understanding of the role and functions of managers, including the principles, concepts, and techniques used to carry out their work. Topics include: planning, decision making ethics, organizing, leading, controlling, problem-solving, and team building. (ADP)
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3.00 Credits
Builds knowledge and understanding to the basic components of marketing research, from problem definition and research design to data collection, analysis, and reporting. Case studies, ethics, and current events frame the course. (Haab) Prerequisite: BUS331
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3.00 Credits
Reviews the organizational aspects of society including relationships among individuals and groups. Incorporates a systems approach to understanding work relationships by contrasting individual needs, traits and abilities with organizational structure, goals, and cultures. (ADP)
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3.00 Credits
Students will examine leadership theories including servant leadership. Issues include perspectives of effective leadership behavior, leadership traits and skills, self-analysis of leadership traits, and an overview of changing demands of leadership. (ADP) Prerequisite: BUS412
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