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BMG 204: Managerial Communications
3.00 Credits
Connecticut State Community College Middlesex
(Formerly BUS 214) The development of effective written, oral and electronic business communication. Selected assignments include writing business memos, letter and short reports, nonverbal communication, oral presentations, electronic mail and listening. Prerequisite: ENG*101 (Formerly ENG 101L).
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BMG 220: Human Resource Management
3.00 Credits
Connecticut State Community College Middlesex
(Formerly BUS 213) This course examines the decision-making process of managing human resources. Topics include organizational environments; recruitment, selection, training and development, and performance appraisal; leadership and motivational philosophies and strategies; and group behavior. Emphasis upon current labor market and case study analysis. Prerequisite: BMG*202 (Formerly BUS 101) or permission of instructor.
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BMK 103: Principles of Retailing
3.00 Credits
Connecticut State Community College Middlesex
(Formerly BUS 104, Retailing) The study of the retail sector of our economy and the role it plays in the marketing process. Emphasis is placed upon current trends in retailing and the factors responsible for change. The organization and operation of conventional retailing institutions and nonstore methods of retailing will be explored.
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BMK 106: Principles of Selling
3.00 Credits
Connecticut State Community College Middlesex
(Formerly BUS 106) A study of sales principles and techniques used in the sale of consumer and industrial goods and services. Emphasis is placed upon the characteristics of successful sales associates, psychology of selling and sales techniques. An interactive approach to the sales process is emphasized.
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BMK 123: Principles of Customer Service
3.00 Credits
Connecticut State Community College Middlesex
(Formerly BUS 223, Customer Service) This course is designed to develop the necessary skills for success as a customer service provider. The course examines various service situations and develops an attitude of superior customer service which is critical to success in all organizations. Prerequisite: BMG*202 (Formerly BUS 101) or permission of instructor.
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BMK 201: Principles of Marketing
3.00 Credits
Connecticut State Community College Middlesex
(Formerly BUS 102, Fundamentals of Marketing) An overview of the multifaceted discipline of marketing in a service-oriented economy. Consideration is given to market segmentation, target markets, consumer and industrial markets. Emphasis is placed upon developing a marketing mix, including product planning; pricing; the role of distribution; and promotional strategies. Prerequisite: Placement in ENG*101 or permission of instructor.
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BMK 216: Internet Marketing
3.00 Credits
Connecticut State Community College Middlesex
(Formerly BUS 252) This course introduces the student to this exciting, significant part of a business' marketing mix: marketing on the Internet. Students will use the internet as a source for market research, a communication medium and as a distribution channel. Cyberspace is very fluid and every effort will be made to take full advantage of this medium. Prerequisites: some basic marketing and computer knowledge.
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BMK 230: Advertising and Promotion
3.00 Credits
Connecticut State Community College Middlesex
(Formerly BUS 202, Marketing Communications) A study of an organization's marketing communications with consumers and other stakeholders. Theory characteristics and management of various promotion mix elements are surveyed, including advertising, sales promotion, public relations, direct marketing and personal selling. Prerequisite: BMK*201 (Formerly BUS 102) or permission of instructor.
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BOT 111: Keyboarding for Info Pro I
3.00 Credits
Connecticut State Community College Middlesex
(Formerly KYBD 101, Beginning Keyboarding) An introductory course for students with little or no previous experience in keyboarding through the use of the IBM-compatible personal computer. Emphasis will be on accuracy and proficiency in the mastery of the alpha, numeric, and symbol keys. Formatting of basic business documents will be introduced. Skill development software will be used to enhance proficiency.
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BOT 112: Keyboarding for Info Pro II
3.00 Credits
Connecticut State Community College Middlesex
(Formerly KYBD 102, Intermediate Keyboarding) An intermediate course in keyboarding with emphasis on word processing of documents most used in business/industry. Mastery of the personal computer through the use of special application software packages will be the focus of this course. Microsoft Word for Windows operations will be used for the preparation of class work assignments. A new software program, Keyboarding Pro, will be used for skill development, speed development, and assignment preparation. Prerequisite: BOT*111 (Formerly KYBD 101) or permission of instructor.
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