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Course Criteria
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3.00 Credits
Introduction to theory, practice, and techniques of advertising Consideration of role of advertising and sales promotion General survey of kinds and purposes of media, psychological implications of typical appeals, and limited practice in promotional programming Coordination of advertising display and publicity in context of realistic sales promotion programs Spring
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3.00 Credits
Fundamentals of retail store organization and management, including store location, layout, buying, pricing operation, advertising, display, and analysis associated with merchandise handling Area retailers invited to discuss actual application of various retailing activities, eg buying, advertising, and inventory control Spring
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3.00 Credits
Marketing strategy and tactics explained based on explicit or implicit beliefs about consumer behavior Included are external influences to buying, internal influences, the consumer's buying decision process, social and ethical issues in consumer behavior Presents information search and consumer research methods as well as ultimate consumer and industrial buyers Fall
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3.00 Credits
Fundamentals of personal selling from the determination of customer needs to the close of the sale Treats factors such as customer problems, merchandising knowledge, and personality traits of successful salespersons Covers special selling topics and the role of the sales manager, together with motivation and compensation of the sales staff Fall
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3.00 Credits
Prerequisite: BUS 101 Introduction to general nature of law and how its meaning affects climate in which a business operates Exploration of role of government and government's attitude toward business, antitrust legislation and enforcement, public control through taxation, regulation, competition, mergers, and commerce/trade restrictions Covers freedom of contract and labor/management relations
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3.00 Credits
Prerequisite: BUS 101 Survey course to develop understanding and appreciation of environments and operations of international business The nature of international business, international environment, organizations and monetary systems, foreign environment, and management tools that deal with environmental forces
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3.00 Credits
Examines impact of the Internet on traditional methods of marketing and related business functions Explores existing and potential use of the Internet for marketing goods and services Analyzes the effect of the Internet on marketing strategy and the marketing mix Spring
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3.00 Credits
This course is designed as a culminating experience integrating all the course work taken in the Associate of Applied Science program This course also serves as an individual and programmatic assessment tool This course is designed for AAS business students only
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3.00 Credits
Overviews historical and contemporary early childhood programs and curriculum Examines qualities and skills necessary for working effectively with young children Surveys range of opportunities open to child care personnel in various early childhood settings Comparative site observations are part of course work Fall and Spring Summer, even years
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3.00 Credits
Introduces techniques and materials to foster creativity, imagination, and artistic expression Examines teacher's role in planning and implementing processoriented activities
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