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Course Criteria
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4.00 Credits
This course examines the qualities of effective report and proposal writing and emphasizes the practical application of these writing skills in the workplace. Hands-on research activities are combined with short reports and document drafting exercises to develop writing skills, with particular attention given to organization and document design strategies. For proposal writing, students investigate sources of funding, analyze techniques for persuasion, and explore contextspecific strategies for writing successful proposals. (prereq: TC-1111 or EN-132)
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3.00 Credits
Students will study the organization of persuasive presentations as well as the ethical considerations necessary for persuasive communicators. Theories of attitude, change, and audience analysis will be covered. Value-based, logical, and emotional appeals will be presented as a foundation for discussing persuasivemovements,massmedia, propaganda and advertising. (prereq: EN-241)
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3.00 Credits
This course will introduce students to the basics of the scientificmethod of conducting primary research. Researchmethods and design will be explained and techniques for gathering information will be explored. (prereq: EN-132)
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4.00 Credits
This is a survey course encompassing the fundamentals of visual communication, computer graphics, traditional techniques and their application to communication design. Production exercises include creation of 35mmslides, video, pre-press graphics andWeb page design. Effective applications of typographic design and color are integrated throughout the course. (prereq: EN-132 or advanced writing skills)
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3.00 Credits
This course gives the student practical experience in developing and preparing user documentation. Themajor requirement for this course is researching, writing, and producing a usermanual. In addition, students will be responsible for a number of technical writing assignments leading up the the completion of the usermanual. These include, but are not limited to, such assignments as a user analysis, documentation plan, and style guide. (prereq: EN-132 or TC-1111)
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3.00 Credits
This subject acquaints the student with various types of professional presentation techniques used in industry. Being able to effectively communicate; organizing and developing ideas; using communicationmedia; applying guidelines for evaluating, selecting, planning, designing, and delivering presentations in a business environment are emphasized. Projects are correlated to the topics covered to develop advanced presentation techniques and delivery skills. (prereq: EN-241)
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3.00 Credits
This subject investigates organizational structures and the possible impediments to effective communication within the structure. Various tactics are studied to promote better communication. Attention is paid tomanagerial problems, specialized jargon, filtering and distortion in directional communication, and informal communication channels.
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3.00 Credits
This course focuses on integratedmarketing communications, which includes synchronized communicationmanagement,multichannel communication flow,message consistency, measurement, and tailored relationship-buildingmessages. It tightly integrates themarcom function withmarketing and sales objectives, concentrating on controlling the communication pathways with the customer. Primary emphasis is on writing a full range ofmarcomtechniques.
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3.00 Credits
This course introduces students to the publishing industry and provides an overview of the entire process of publication, fromthe topic proposal stage through the printing and distribution of the final published product. All forms of publishing are covered, books, magazines (consumer, literary, trade), refereed professional journals, newsletters, and electronic venues and students develop strategies for targeting specific outlets for their work. Students write a series of individual query proposals, reviews, and articles, and they produce a newsletter issue, participating in all phases of the editing process frominitial brainstorming and audience analysis to printing and distribution of the final publication.
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3.00 Credits
This is a survey course encompassing the fundamentals of knowledgemanagement (KM) for technical communication. KMis becoming an increasingly important discipline that promotes the discovery, capture, sharing, and application of an organization's knowledge for the purpose of creating competitive advantage through a learning organization. The course will look at KM through the eyes of a content creator and knowledgemanager. (prereq: EN-132 or advanced writing skills, selected articles and readings)
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