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Course Criteria
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3.00 Credits
This course investigatesmethods of obtaining, preserving and increasing personal assets. It covers financial planning, personal financial statements, budgeting, taxes,moneymanagement, various types of personal debt, housing decisions, various types of personal insurance, and introduction to stock, bond and real estate investing, and retirement and estate planning. (prereq: junior standing or consent of department chairman)
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3.00 Credits
This course provides students with a survey of current accounting and financialmanagement trends. Special topics include, but are not limited to, internal control systems, long-range planning, accounting information systems, emerging technologies, internal and external auditing, tax strategy and international finance. This course serves as a capstone for the financialmanagement concentration. (prereq:MS-451,MS-457,MS-459)
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3.00 Credits
This course considers the perspective of financial accounting, operation and analysis in business and industry fromthe standpoint of professionals working at themiddle or project level of a corporation. Background is presented in the following: elements of financial mechanics including time value, discounted cash flow and return on investment; financial statements, specifically income statements and balance sheets; financial concepts of depreciation, income taxes and cost of capital; and financial operations, in particular capital budgets. Practical applications also are provided relating to capital investment justification and new product evaluation. Consideration also is given to the specific operating controls used in business and how they relate to the day-to-day activities of the professional inmarketing, production and engineering. (prereq: junior standing)
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3.00 Credits
This course explains the specific functions of the different types of financial intermediaries, the markets in which they operate, and the value and attributes of the financial instruments they utilize. Intermediaries discussed include the Federal Reserve, depository institutions, insurance companies,mutual funds, pension funds and investment bankers. Expanding on topics introduced in previous finance courses, detail is provided on the structure and operation of the markets for, and the attributes and valuation of, different financial instruments including stocks, bonds and derivative securities. (prereq:MS-4599)
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3.00 Credits
This course is a continuation ofMS-354. The emphasis is on accounting concepts and their application to stockholder's equity, working capital, inflation accounting and payroll accounting. The course also investigatesmethodology for accounting for partnerships, not-forprofit organizations, and companymergers and acquisitions. (prereq:MS-4599)
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3.00 Credits
This course applies the concepts covered in previous finance and accounting courses. Topics covered include valuation and rates of return, cost of capital, relevant costs in decisionmaking, capital budgeting, adjusting for taxes and risk,make vs. buy vs. lease decisions, segment reporting, internal transfer pricing, external pricing of products and services, and investment banking. Students are required to complete a termproject analyzing the desirability of amajor capital acquisition under different financing alternatives. (prereq:MS-356)
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3.00 Credits
The focus of this course is on the economic, political and cultural differences among nations as they influencemarketing. Students will explore globalmarketing opportunities for organizations, laws and practices; develop abilities to identify and evaluate opportunities abroad; gain skills in gathering information and drawing conclusions; and be expected to develop an exportmarketing plan. (prereq:MS-327)
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3.00 Credits
In this course the work of the individual sales representative or sales engineer employed by the manufacturer, wholesaler or retailer is reviewed with emphasis on sales to and for industrial and business enterprises. Characteristics of the successful salesperson,making a good sales presentation, prospecting for leads, and time and territorymanagement are all discussed in detail. Role playing of both the salesperson and the purchasing agent is an integral part of the learning process in this course. (prereq:MS-361)
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3.00 Credits
This course introduces students to the fundamentals ofmarket research. It covers themajor applications areas formarket research, the design and application of basic research tools, the role ofmarketing research, and themeasurement and evaluation tools used inmarket research. (prereq:MS-361 and junior standing)
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3.00 Credits
This course provides an in-depth examination of the promotional alternatives available to firms' advertising, personal sales, sales promotions and public relations. Promotional strategies are analyzed in view of the company'smarketing objectives,market conditions and the competitive environment. A basic objective of the course is to study the variables that will determine the optimal promotional "mix." (prereq:MS-361 and junior standing)
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