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Course Criteria
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3.00 Credits
Students learn how to write radio and television newscasts, commercials, promotional spots, and public service announcements that are creative, conform to style rules, and are free of spelling and grammatical errors. The course includes learning to write on a deadline. Ethical and legal news and advertising issues will be discussed and applied to student writing.
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3.00 Credits
A practical application of public relations principles and techniques employed in the design and planning of public relations campaigns and case analyses. The course explores fundamental campaign elements including audience analysis and adaptation, persuasion, group problem solving, research, written and oral skills, and ethical and legal applications of public relations campaigns. Prerequisite: CA 228.
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3.00 Credits
This course will provide a foundation for understanding the many components of culture and how these affect patterns of communication and interpersonal relationships. Special focus will be given to determining when misunderstandings occur and learning ways to improve interpersonal communication effectiveness in an intercultural context. Students will select and even design their major project which may take the form of a traditional research paper/project, service-learning, or a self-designed project which meets the student's unique needs and interests.
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3.00 Credits
Students study the role communication plays in today's organizations in both theoretical and practical contexts. The class explores the ways in which communication happens among internal and external stakeholders affects decision making, conflict, employment, and diversity. Crisis communication is also explored.
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3.00 Credits
A hands-on course in which students learn and demonstrate the knowledge and skills necessary to design, implement, and evaluate training programs for diverse groups. Emphasis is on adult learning theory and active training design. By designing an actual training program, students learn to conduct needs assessments, craft and facilitate meaningful learning experiences, and measure impact.
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3.00 Credits
Nonprofits face stiff competition in capturing limited funding from both public and private sectors. This class explores key fundraising theory and strategies, including major gifts, annual campaigns, and special events. Students also learn how to write grant applications that lead to funding with emphasis on identifying meaningful outcomes, conducting needs analyses, describing program delivery, and evaluating program impact. Prerequisite: CA 252.
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3.00 Credits
Students work on the student newspaper, Wolfprint, in various positions, including reporting, managing editorial posts, photography, and layout. Working on four issues over the semester, students learn the basics of newspaper production, emphasizing interviewing techniques, research strategies, writing leads, using quotes, demonstrating balanced reporting, and identifying meaningful photo and sidebar options.
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3.00 Credits
This course is the culmination of the student's undergraduate study in communication. Under faculty guidance, the student explores a subfield of communication in great depth. Students design and complete a major project which will be presented in a public forum. Prerequisite: Junior standing or department approval.
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1.00 - 3.00 Credits
Internship Off Campus
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3.00 Credits
An examination of the sources of communication theory and its application in today's society. Students explore communication from a number of perspectives and use these perspectives and theories to describe, predict, analyze and evaluate human behavior. Prerequisite: CA 108, CA 210.
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