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Course Criteria
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3.00 Credits
This course provides the potential manager with a specific process to follow in developing effective advertising programs, the heart of which is the marketing plan. A background understanding of advertising management is provided. The instruction examines consumers, products and market analysis as sources of objectives for programs and reviews the budget process and control processes in that they are important aspects of advertising programs. Prerequisites & Notes The prerequisites are BUS 2230 and BUS 3060, or permission. Credits: 3
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3.00 Credits
This course presents a study of the important aspects of the theory of finance, emphasizing financial management and its goals and functions. The instruction covers such topics as working capital management, the capital-budgeting process and long-term financing. Prerequisites & Notes The prerequisites are ACC 2125, ECO 2020, MAT 2021 and junior standing or permission. This course is offered every semester. Credits: 3
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3.00 Credits
This course examines management and its application to international operations in the global economy. The course covers such topics as cultural and social differences, strategic planning, political risk and negotiations, personnel selection and repatriation, labor relations and industrial democracy, ethical and social issues, and effective management of unique and diverse employee work forces. The discussion also includes environmental constraints and cultural/social issues involved in financing, producing, and marketing in foreign countries. International Business provides the opportunity to compare and contrast national and international operations by studying a variety of countries, and to analyze the myriad of challenges and opportunities existing in the global business arena through the use of case studies. Prerequisites & Notes The prerequisite is junior standing or permission. This course is offered every semester, including summer. Credits: 3
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3.00 Credits
This course provides an analysis of business organization through the use of behavioral sciences as related to the management of enterprises. The instruction emphasizes the development of individuals and groups within the business environment. Selection, training, motivation, leadership and organization theory are among the topics covered. Prerequisites & Notes The prerequisite is BUS 2020. This course is offered every spring. Credits: 3
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3.00 Credits
This course provides a base for the development of careers in investment analysis. The instruction covers such topics as the investment setting, securities valuation and analysis, security markets and regulation, portfolio constraints and regulation. Prerequisites & Notes The prerequisite is BUS 3230. This course is offered every odd-numbered spring. Credits: 3
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3.00 Credits
This course gives an opportunity for students to learn how to identify attractive business opportunities and how to secure key resources and customers in the start-up phase. The course focuses on the elements necessary to succeed in small businesses. Prerequisites & Notes The prerequisites are junior standing and ACC 2122, BUS 1010, BUS 2020 and BUS 2230. This course is offered every fall. Credits: 3
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3.00 Credits
This course provides a first experience in converting business decisions and assumptions into cash flows and other important schedules. The course focuses on the process of drafting a business plan by translating a concept into actual steps and projections. Software such as PowerPoint and Excel is used to build an attractive presentation creatively and effectively. Prerequisites & Notes The prerequisite is BUS 3350 or permission. This course is offered every spring. Credits: 3
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1.00 - 6.00 Credits
The Business Internship provides field placement with a business or industrial enterprise designed to provide the student with on-site, entry-level management experience for practical application of professional theories and principles learned in the classroom. The work experience must be approved in advance of the semester by the department faculty, and a learning contract must be established between the student, the faculty advisor, and the work supervisor. Bi-weekly reports and a final paper are required. See also the section on Cooperative Education elsewhere in this catalog. One to six credits may be counted for Business concentrations only with the approval of the Business Department. Credits for Business Concentration above six credits are reserved for students with broad business experience and must have approval of the Business Department. Prerequisites & Notes This course is offered every
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3.00 Credits
This course provides students an opportunity to work with area businesses in order to learn about non-confidential problems. In order to understand how a manager tries to solve a problem, the student investigates the distinctions between symptoms and the real underlying causes of problems and then responds with his or her own recommendations. Prerequisites & Notes The prerequisites are BUS 4240, 4260 and 4270 or permission. This course is offered every spring. Credits: 3
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3.00 Credits
This course examines the concept of marketing research in business and its role and usefulness. The instruction uses a procedural model approach to describe the marketing research process, which includes: establishing objectives, obtaining data, surveys, sampling, processing and tabulation, analysis, interpretation, and presentation of findings. Prerequisites & Notes The prerequisites are BUS 2230 and MAT 2021, or permission. This course is offered every odd-numbered fall. Credits: 3
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