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BUS 2230: Principles of Marketing
3.00 Credits
Northern Vermont University (7.1.2023 merged into Vermont State University)
This course introduces the role of marketing as it relates to manufacturing, wholesale, retail, not-for-profit, and service businesses. Topics include product development, pricing decisions, promotional considerations, and distribution options of both goods and services. Students will also examine the emerging role of electronic marketing and its impact on today's businesses. (Shared course in VSC)
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BUS 2410: Human Resource Management
3.00 Credits
Northern Vermont University (7.1.2023 merged into Vermont State University)
This course examines the critical issues and the strategic questions that must be considered when managing diverse groups of people in today's workplace. Topics include selecting, training, and evaluating personnel; compensation, health and safety, and bargaining units; motivation, morale, and human relations. (Shared course in VSC)
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BUS 2810/4810: Internship in Business Management
1.00 - 12.00 Credits
Northern Vermont University (7.1.2023 merged into Vermont State University)
No course description available.
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BUS 2910/4910: Independent Study in Business
1.00 - 12.00 Credits
Northern Vermont University (7.1.2023 merged into Vermont State University)
No course description available.
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BUS 3050: Principles of Sales
3.00 Credits
Northern Vermont University (7.1.2023 merged into Vermont State University)
Explores buyer behavior and the communication process of mutually satisfactory selling. Techniques of personal selling for individuals who must influence or persuade, actuate or lead other individuals now or in the future.
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BUS 3060: Consumer Behavior
3.00 Credits
Northern Vermont University (7.1.2023 merged into Vermont State University)
The study of consumers in the marketplace. It examines who, what, when, where, and how consumers make purchasing decisions. (Shared course in VSC)
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BUS 3070: Public Relations
3.00 Credits
Northern Vermont University (7.1.2023 merged into Vermont State University)
This course is designed to introduce students to the subject and practice of public relations. The course begins with an overview of the process of public relations in society. The course covers the preparation and process of developing public relations campaigns, identifying the many "publics," and engages students in the execution of the "doing" public relations. Concepts will be reinforced with an applied "hands-on" semester-long project.
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BUS 3110: Ski Area Management and Design
3.00 Credits
Northern Vermont University (7.1.2023 merged into Vermont State University)
The unique planning and management requirements associated with commercial ski resorts are presented: organizational structure, land and water management, environmental impact, and the various roles of federal, state and local governments.
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BUS 3131: Business Law I
3.00 Credits
Northern Vermont University (7.1.2023 merged into Vermont State University)
An introductory course to provide a knowledge and awareness of the scope and terminology of the American legal system as it pertains to business organizations. Topics emphasized may include criminal law, tort law, forms of doing business, law of contracts, sales, real and personal property law, negotiable instruments, Uniform Commercial Code, and agency relationships. (Shared course in VSC)
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BUS 3150: Production/Operations Management
3.00 Credits
Northern Vermont University (7.1.2023 merged into Vermont State University)
This survey course develops administrative skills needed to manage efficiently the several elements of production-materials, facilities and manpower. Quantitative models (Management Science) are used to optimize the efficient use of resources. (Shared course in VSC)
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