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Course Criteria
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3.00 Credits
Credits: 3 Prerequisite(s): EBC-110 Must complete 30 credits before taking this course. Currently offered: Spring 2008: Day/Evening (1) Description: Explores the world of e-commerce from a business-to-consumer perspective. Case studies of both successful and unsuccessful e-commerce efforts will be studied. Students will complete a semester project in analyzing, evaluating, and implementing a working e-commerce website, and will have the option to use a content management system or their own programming skills to build it. Reliable Internet access outside the classroom is required. This course utilizes an online course management system for assignment submission and interaction outside of the classroom.
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3.00 Credits
Credits: 3 Prerequisite(s): EBC-110 Must complete 30 credits before taking this course. Currently offered: Spring 2008: Day/Evening (1) Description: Provides an in-depth exploration of the largest and most important aspect of Internet commerce: Business-to-Business. Case studies and current events combine to illustrate the full integration of Internet technologies into business at every level from manufacturing, supply chain and inventory management to customer relationships. This course is only offered online and is a required course for all e-Business Management majors in order to reinforce the skills needed for effective online communication. Reliable Internet access outside of the classroom required.
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1.00 Credits
Credits: 1 Prerequisite(s): MKT-110 + 90 credits or Continuing Professional Studies student. Currently offered: Spring 2008: Online (1) Fall 2008: Online (1) Description: Search engines have become the most widely used websites on the Internet today being used by consumers looking for products, business seeking services, and students performing research. This course will introduce students to the process for optimizing a website for both organic and paid search engine placement. Students will learn how to strategically decide on which keywords to include or buy and will have the opportunity to practice buying keywords in different pay-per-click search engine channels.
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1.00 Credits
Credits: 1 Prerequisite(s): MKT-110 + 90 completed credits or Continuing Professional Studies student. Currently offered: Spring 2008: Online (1) Description: Google.com is the most widely used search engine and accounts for 54% of all web searches as of 2005. Combine this with the fact that search marketing is the fastest growing advertising medium and you've got one of the most powerful marketing mediums available today. This class will guide students on how to effectively setup and manage Google AdWords campaigns including the following: strategy, implementation, ad creation, budget management and analysis.
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1.00 Credits
Credits: 1 Prerequisite(s): MKT-110 + 90 completed credits or Continuing Professional Studies student. Currently offered: Spring 2008: Online (1) Fall 2008: Online (1) Description: Measuring a website's activity is becoming more important everyday. This class will explore topics such as finding out how people found your site, how they explored it, and how to optimize the site to offer the visitor the best experience. Students will learn how to use web analytic software to measure return on investment, conversion rates and overall site activity such as visits, page views and top referrers.
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1.00 Credits
Credits: 1 Prerequisite(s): MKT-110 + 90 completed credits or Continuing Professional Studies student. Currently offered: Spring 2008: Online (1) Fall 2008: Online (1) Description: Teens and college students continue to utilize new methods of interactive and online communication. The newest way is through social networking websites such as MySpace.com, Facebook.com and Flickr.com. Students will critically examine the top social networking sites, build business profiles and explore marketing tactics ranging from gaining group members to running ads on these different sites. Ethical issues and challenges encountered with the use of these sites will be discussed. Blogs and networks will also be addressed.
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1.00 Credits
Credits: 1 Prerequisite(s): MKT-110 + 90 completed credits or Continuing Professional Studies student. Currently offered: Spring 2008: Online (1) Fall 2008: Online (1) Description: Creating online visibility for a business, service or product is becoming more complex as more and more tools become available. Moving outside the realm of advertising and building websites, this course will provide students with hands-on experience in using the web to disseminate information about their product or service in this examination of PR-oriented online tactics. E-mail marketing, RSS feeds, news release distribution, viral marketing, and referrals will all be explored and utilized as students disseminate information utilizing online tools.
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3.00 Credits
Credits: 3 Prerequisite(s): None Currently offered: Spring 2008: Day/Evening (2), Online (1), Accelerated (1) Summer 2008: Online (1) Fall 2008: Day/Evening (1), Online (1) Description: Discusses the nature and method of economics with emphasis on microeconomic theory. Focus is on demand, supply, market equilibrium, elasticity, costs of production and resource pricing. Examines the market structures of pure competition, oligopoly and monopoly.
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3.00 Credits
Credits: 3 Prerequisite(s): None Currently offered: Spring 2008: Day/Evening (4), Online (1) Summer 2008: Day/Evening (1), Online (1), Accelerated (1) Fall 2008: Day/Evening (4), Online (1) Description: A general survey course that covers theories and applications of macroeconomics. Business firms, international economics, labor and government are included. Also examines monetary policy, taxes, public finances, economic output and growth, and international trade in the world economy.
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3.00 Credits
Credits: 3 Prerequisite(s): ACC-140 MTH-200 ECN-210 Currently offered: Spring 2008: Day/Evening (2), Online (1) Fall 2008: Day/Evening (2) Description: This course will develop the quantitative skills that are required for any business student. The student will learn key microeconomic principles such as supply and demand, non-quantifiable costs, externalities and general economic thinking. The student will also work with quantitative tools including risk analysis, forecasting techniques, demand analysis, sales and customer data analysis and quality measurement. The course uses Excel as a training ground for encounters with the best and most interesting principles of business economics, financial planning and accounting. The course is designed to teach the skills of building "models" that allow for scenario analysis or to help inform good decision-making.
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