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  • MKT 210: Consumer Behavior and Research

    3.00 Credits
    Champlain College

    Credits: 3 Prerequisite(s): MKT-110 Currently offered: Spring 2008: Day/Evening (1) Fall 2008: Day/Evening (2) Description: Provides an introduction to consumer behavior including consumer personalities, values and motivations and differences between consumer and organizational buying. Students will learn how to plan, conduct and design surveys, focus groups, interviews, public opinion polling, and other forms of research. Methods for measurement and evaluation will also be studied and applied. Some sections of this course will utilize an online course management system for assignment submission, quizzes and interaction outside of the classroom. Reliable Internet access outside of class required.
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  • MKT 250: Internet-Based Marketing

    3.00 Credits
    Champlain College

    Credits: 3 Prerequisite(s): MKT-110 Currently offered: Spring 2008: Day/Evening (2), Online (1) Fall 2008: Day/Evening (1) Description: Provides an in-depth examination of Internet marketing, including current innovations, ethical issues and tactics. A semester-long group-based project solving an internet marketing challenges for real-world businesses will help students apply their learning. Heavy use of the Internet, website analysis, consumer behavior and integrated media along with current events and changes in e-marketing will be required. This course will utilize an online course management system for assignment submission, quizzes and interaction outside of class. Reliable Internet access outside of class required
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  • MKT 290: Marketing Internship

    3.00 Credits
    Champlain College

    Credits: 3 Prerequisite(s): Must complete 45 credits before taking this course. Marketing majors only. Currently offered: Spring 2008: Day/Evening (1) Summer 2008: Day/Evening (1) Fall 2008: Day/Evening (1) Description: Introduces the structure and responsibilities of the account manager. Students will explore the creative, strategic and client areas, and learn how to build a brand, maintain it and position it for maximum success. Managing the marketing process throughout the product life cycle will be emphasized. Hands-on projects, case studies and a semester-long client project will be required. This course will utilize an online course management system for assignment submission, quizzes and interaction outside of class. Reliable Internet access outside of class required.
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  • MKT 340: Nonprofit and Social Marketing

    3.00 Credits
    Champlain College

    Credits: 3 Prerequisite(s): MKT-110 Must complete 60 credits before taking this course. Currently offered: Spring 2008: Day/Evening (1) Description: Nonprofit and social marketing is geared toward furthering a cause, raising money or awareness and changing behavior. Students will engage in an integrated Service Learning project where they will help a non-profit with their marketing efforts. Guided reflection, in-depth examples and guest speakers will help students apply the material learned in the course. This course will utilize an online course management system for assignment submission, reflection and interaction outside of class. Reliable Internet access outside of class required.
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  • MKT 420: Marketing Management

    3.00 Credits
    Champlain College

    Credits: 3 Prerequisite(s): Must complete 105 credits before enrolling in this course. Marketing majors only. Currently offered: Spring 2008: Day/Evening (1) Description: Emphasizes the hands-on application of marketing research and information-gathering techniques as basic tools for marketing decision making. Students will contract with a local business to solve marketing problems and develop an original project with a business client. This is a hybrid course which meets both face to face once per week and online through the use of an online course management system. Reliable internet access outside of the classroom is required.
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  • MKT 490: Advanced Marketing Internship

    4.00 Credits
    Champlain College

    Credits: 4 Prerequisite(s): Approval of Marketing Program Director is required. Currently offered: Spring 2008: Day/Evening (1) Fall 2008: Day/Evening (1) Description: Marketing majors in their senior year who have demonstrated academic excellence based on GPA, course work, and faculty and staff recommendations, can apply for this competitive internship. Senior-level students will attend class with sophomore interns in order to create a mentoring relationship. 140 hours will be required in this internship. Some sections of this course will utilize an online course management system for assignment submission, reflection and interaction outside of the classroom. Reliable Internet access outside of class required.
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  • MMG 102:

    3.00 Credits
    Champlain College

    Credits: 3 Prerequisite(s): None Currently offered: Spring 2008: Day/Evening (2)
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  • MMG 110:

    3.00 Credits
    Champlain College

    Credits: 3 Prerequisite(s): None Currently offered: Spring 2008: Day/Evening (3) Summer 2008: Day/Evening (1)
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  • MMG 210:

    3.00 Credits
    Champlain College

    Credits: 3 Prerequisite(s): None Currently offered: Spring 2008: Day/Evening (1)
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  • MMG 211:

    3.00 Credits
    Champlain College

    Credits: 3 Prerequisite(s): None Currently offered: Spring 2008: Day/Evening (2) Summer 2008: Day/Evening (1)
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