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Course Criteria
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3.00 Credits
Credits: 3 Prerequisite(s): MBA-515, MIT-550 Currently offered: Spring 2008: Online (1) Description: This course provides the framework for understanding the dynamics of human interaction within an organizational context. It is built from the perspective that a key function of management is to negotiate for resources and build collaborative relationships with employees, vendors, suppliers and distributors.
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3.00 Credits
Credits: 3 Prerequisite(s): None Currently offered: Spring 2008: Online (2) Description: Strategy and planning are activities presented as an interactive and ongoing process that is increasingly owned by middle management rather than being a "top down" single stage process. The process is one of designing, executing and adjusting thereby allowing strategies to be refined or even emerge as learning occurs. Because of the integrative nature of this course, case studies will address all areas of the Integrated Reflective Practice model.
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3.00 Credits
Credits: 3 Prerequisite(s): None Currently offered: Spring 2008: Online (2) Description: This course is built around a project that is designed to apply, in a comprehensive manner, the core areas of knowledge around which this program has been built. These include: Values of a Global-Based Organization, Innovation through Information, Financial and Economic Resources, Customers, Markets, Sales and Marketing; Human Resources and Organizational Relationships; Measurement and Process Improvement; and Action Planning to Create Value. The project may be performed for a current employer, a sponsoring workplace or as an internship as either a Service Learning project for a qualifying non-profit organization or another organization of the student's choosing.
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3.00 Credits
Credits: 3 Prerequisite(s): None Currently offered: Spring 2008: Day/Evening (2) Fall 2008: Day/Evening (3) Description: This course is an introduction to the electronic, film and print media and their functions. It includes an examination of the background, organization, current influence and future trends of books, newspapers, radio, film, audio recordings, television and the internet. Contemporary problems of the media are covered such as the legal, social, economic and psychological implications of their relationships with society. Application of advertising and public relations and their use of the eight mass media outlets are addressed.
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3.00 Credits
Credits: 3 Prerequisite(s): None Currently offered: Spring 2008: Day/Evening (2) Fall 2008: Day/Evening (2) Description: This hands-on production course introduces audio techniques, covering the basics of writing, producing, and engineering productions for audio production. Students write, produce and perform a variety of programs including news, interviews, commercials, dramas and documentaries. Besides traditional analog recording techniques, students gain a solid understanding of digital audio recording and editing techniques for persuasion, information and entertainment.
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1.00 Credits
Credits: 1 Prerequisite(s): MCM-130 Currently offered: Spring 2008: Day/Evening (1) Fall 2008: Day/Evening (1) Description: Radio Practicum is a one credit course that provides students with hands-on experience in radio by working for Champlain Web Radio, the campus radio station. In addition to attending class once per week, students will work at the station an additional 4 hours per week.
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3.00 Credits
Credits: 3 Prerequisite(s): None Currently offered: Spring 2008: Day/Evening (1) Description: A digital-based photography course that introduces students to the skills, theory, and ethics of newspaper and magazine photojournalism. Through in-class discussions and hands-on demonstrations, students learn basic camera techniques that can be applied to the creation of storytelling photographs suitable for publication.
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3.00 Credits
Credits: 3 Prerequisite(s): MCM-120 AND MCM-216 OR WRT-200 Currently offered: Spring 2008: Day/Evening (1) Fall 2008: Day/Evening (1) Description: Focuses on the field of public information and public relations, with an emphasis on applying the appropriate theories and techniques to solve organizational and institutional communications problems. (Spring only)
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3.00 Credits
Credits: 3 Prerequisite(s): ENG-111 or COR-115 Currently offered: Spring 2008: Day/Evening (3) Fall 2008: Day/Evening (2) Description: This course examines techniques, styles, formats and theories involved in writing for broadcast and corporate media such as radio, television, video and web applications. Students will learn how to write effective material such as public service announcements, commercials, features, news, sports, education and training programs, dramas and comedies. The focus of the course is on the elements of style unique to media received in an electronically delivered venue.
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4.00 Credits
Credits: 4 Prerequisite(s): Complete MCM-130 and MCM-216 Currently offered: Spring 2008: Day/Evening (1) Fall 2008: Day/Evening (3) Description: An introduction to the theory and techniques of video production as used for broadcast, business and news media. Students study and practice scriptwriting, image creation and editing techniques for effective communication messages.
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