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Course Criteria
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3.00 Credits
Prerequisite(s): University Advanced Standing. Explores the physio-psychological bases of perception, cognition, semiotics, aesthetics, and history that lead to realization of visual messages within the context of communication. Discusses the ethical dimensions of visual image-making and critiques contemporary visual images across all mass media.
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3.00 Credits
Prerequisite(s): COMM 2300 and COMM 3020 and University Advanced Standing. Examines public relations and strategic planning process through the analysis of case studies. Addresses strategic communication planning issues in media relations, crisis communications, ethics, creative planning, research, and evaluation, using real-world situations and clients.. Software fee of $45 applies.
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3.00 Credits
Prerequisite(s): University Advanced Standing. Develops skills in persuasive writing for institutional or individual clients. Provides a hands-on experience in applying public relations and strategic communication writing tools for corporate, non-profit, government, and/or integrated communication organizations. Covers writing for the media, designing and writing corporate literature, and working with the public on behalf of a business, organization, and/or individual as it relates to public relations and strategic communication.. Lab access fee of $20 applies.. Software fee of $45 applies.
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3.00 Credits
Prerequisite(s): University Advanced Standing. Examines the history of sports communication for public relations. Spotlights sports communication key influencers. Highlights the skills necessary to effectively communicate in a changing sports marketplace. Exposes students to how public relations, social networking, corporate involvement, and mass media continue to shape a dynamic field that remains a top choice for creative communication professionals across the globe. Incorporates students' sports-writing skills as they learn the execution of sports digital media plans, media conferences, and media availability.
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3.00 Credits
Prerequisite(s): University Advanced Standing.. Examines the process of event coordination as it relates to public relations and media management. Reviews the history of festivals and events. Provides an understanding of the concepts of project coordination, strategic planning, and strategic vision within event coordination. Explores media management within event coordination for events that include award shows, film festivals, government press conferences, sporting events, fundraisers, promotional events, and more. Explores public-relations careers within event coordination and helps students create, develop, manage, execute, and evaluate an event from a public-relations approach.. Software fee of $45 applies.
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3.00 Credits
Prerequisite(s): University Advanced Standing. Provides a broad theoretical and practical understanding of crisis communication and risk assessment. Examines recent cases to determine what constitutes a crisis. Examines causes of organizational crises, how to avoid these crises, and what to do when a crisis hits. Evaluates communicative channels and messages, including new media, and develops strategies to prepare and manage a crisis situation.
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3.00 Credits
Prerequisite(s): University Advanced Standing. Provides students with an understanding of professional public relations practices for the fashion industry. Explores strategies for creating and executing publicity campaigns for unique areas of fashion print design, haute couture, shows, labels and designers, merchandising, influencers, and the role of social media in fashion. Includes the application of a two-way symmetrical model approach as part of Grunig and Hunt's four models of public relations theory. Includes lecture, reading assignments, guest speakers in the fashion industry and possible field trips to course events.
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3.00 Credits
Prerequisite(s): COMM 3020, COMM 3050, and University Advanced Standing. Introduces theories of international communication. Covers different systems of the press in different countries. Analyzes specific case studies in international media.
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3.00 Credits
Prerequisite(s): University Advanced Standing. Explores news and information in a democratic framework. Develops interview techniques, public record use, fact-checking, and electronic data access in relation to complex social issues.
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3.00 Credits
Prerequisite(s): University Advanced Standing. Teaches the process of media planning. Covers procedures, issues, and methods of evaluation. Takes a problem-solving approach, oriented to targeting particular audiences in appropriate ways.
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