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Course Criteria
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Provides students with an understanding of Sales Operations and the key performance indicators driving professional sales organizations. Instills a data-driven perspective necessary for responding to organizational sales and revenue challenges. Develops important skills in forecasting, report and dashboard development, and territory analysis and design, as well as proficiency in Sales Force Automation and CRM software.
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3.00 Credits
Prerequisite(s): MKTG 3650 and University Advanced Standing. Covers advanced business-to-business selling skills and practices. Emphasizes current best-practices in prospecting, needs identification, relationship-building, negotiating, and closing. Includes competitive role-play and case studies.. Canvas Course Mats of $39/GoReact applies.
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3.00 Credits
Prerequisite(s): MKTG 3650, MKTG 3640, MKTG 4610, Matriculation into the BS Professional Sales, and University Advanced Standing.. Serves as the capstone for the Professional Sales degree. Integrates all foundational concepts and skills previously learned into a real-life sales experience where students are given an Ideal Customer Profile (ICP), product, CRM system, and quota. Requires that students achieve an actual sales quota (comprising both input and output measures). Canvas Course Mats $87/Stukent applies.
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3.00 Credits
Prerequisite(s): MKTG 3600, MKTG 3650, MKTG 3660, MKTG 3700, and MKTG 335G. University Advanced Standing; Senior Standing is recommended.. Presents detailed marketing analysis skills, planning and control of various marketing mix variables, target markets, and the marketing environment using both oral and written case studies. Includes lectures, class discussions, videos, projects, case analyses, oral presentations, written assignments, and guest speakers.
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1.00 - 3.00 Credits
Prerequisite(s): Departmental Approval and University Advanced Standing. For upper-division students working toward a Bachelor of Science Degree in Marketing. Provides a transition from school to work where learned theory is applied to actual practice through meaningful on-the-job experience. May be repeated for a maximum of 6 credits toward graduation. May be graded credit/no credit.
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1.00 - 8.00 Credits
Prerequisite(s): Departmental Approval and University Advanced Standing. For upper-division students working toward a Bachelor of Science Degree in Marketing. Provides a transition from school to work where learned theory is applied to actual practice through meaningful on-the-job experience. May be repeated for a maximum of 6 credits toward graduation. May be graded credit/no credit.
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1.00 - 8.00 Credits
Prerequisite(s): Departmental Approval and University Advanced Standing. For upper-division students working toward a Bachelor of Science Degree in Marketing. Provides a transition from school to work where learned theory is applied to actual practice through meaningful on-the-job experience. May be repeated for a maximum of 8 credits toward graduation. May be graded credit/no credit.
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1.00 - 3.00 Credits
Prerequisite(s): Department Chair Approval. Provides independent study as directed in reading and individual projects specifically related to the Marketing field at the discretion and approval of the Dean and/or Department Chair. May be repeated for a maximum of 6 credits toward graduation.
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0.50 - 3.00 Credits
Prerequisite(s): Department Chair Approval and University Advanced Standing. Provides short courses, workshops, and special programs in business management, leadership, or current business topics. Repeatable for up to six credits toward graduation.
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3.00 Credits
Prerequisite(s): Department Chair Approval and University Advanced Standing. Studies the process of researching and writing for scholarly publication. Includes understanding the concepts of scholarly conversation; managing scholarship; choosing a marketing topic; identifying appropriate journals; using exemplars; creating a title and abstract; making an outline; developing an introduction and conclusion; writing the body of the paper; and then revising, submitting, and finally publishing in a scholarly journal.
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