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Course Criteria
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3.00 Credits
Prerequisite(s): MKTG 3600 and MKTG 3660 are recommended; University Advanced Standing. Teach students how to use social media platforms to market products and services. Includes the creation and marketing of a blog using WordPress and engaging with a local small business to write and execute a social media marketing campaign. Teaches the fundamentals of social media marketing and the most popular platforms like WordPress, Facebook, Twitter, Pinterest, and LinkedIN.
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3660 Recommended. Covers strategic use of content to attract new customers and retain current customers. Provides experience identifying and analyzing an audience to create targeted content to achieve set business objectives. Introduces graphic design applications, video editing software, copy writing skills, email automation systems, analytics tools, and other resources. Provides training to successfully create and implement an effective content marketing strategy.
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3.00 Credits
Prerequisite(s): University Advanced Standing. Teaches advanced digital marketing concepts and skills related to digital marketing analytics and dashboards for web, social, and other digital platforms. Includes preparation for industry certifications in these areas.
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Provides a rigorous introduction to the development and management of new products from a marketing perspective. Emphasizes current best practices in assessing market opportunities, determining target customers, and defining and designing a product-based solution, and measuring and validating the solution through an iterative product development process. Includes a semester project and presentation, role-plays, and case studies.
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2.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 1890 Recommended. Emphasizes the seamless transition to professional advancement in the workforce by developing a career narrative consistently presented on paper, online, and in person. Focuses on industry research, networking, interviews, and professional branding, including the customization of career tools, through a practicum design. Requires professional outreach. Includes demonstrations, role playing and application exercises.. Lab access fee of $13 for computers applies.
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3.00 Credits
Prerequisite(s): MKTG 3170, MKTG 3600, MKTG 3660, MKTG 3680, MKTG 3690, and University Advanced Standing; Senior Standing is recommended.. Applies digital marketing theories, principles, and tactics to a live learning engagement project. Provides a framework for developing a complete digital marketing plan and gives students an opportunity to learn software, automation tools, and digital marketing creative strategy.
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3.00 Credits
Prerequisite(s): MKTG 3300 and University Advanced Standing. Provides advanced learning in marketing data science. Emphasizes data collection and cleaning on an advanced level. Teaches advanced concepts, principles, and frameworks of marketing data science from the perspective of a marketing strategist applying current marketing theory. Builds on introductory skills to deepen understanding of current trends.
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3.00 Credits
Prerequisite(s): MKTG 3600 and University Advanced Standing. Teaches Competitive Intelligence (CI), the study of processes and techniques leading to business analysis applied to industry and company investigation. Overviews the Competitive Intelligence process including information collection, intelligence analysis, and intelligence process assessment.
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1.00 - 3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Provides exposure to emerging topics of current interest in marketing. Topics vary each semester. May apply a maximum of 12 hours toward graduation.
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3.00 Credits
Prerequisite(s): University Advanced Standing; MKTG 3600 Recommended. Covers managerial uses of marketing research in formulating marketing strategy. Includes determination of situations requiring research, appraisal of alternative research methods, and evaluation of studies. Presents theoretical concepts in research methodology. Includes lectures, class discussions, group projects, case analyses, oral presentations, written assignments, and speakers.. Lab access fee of $13 for computers applies.. Canvas Course Mats $85/McGraw applies.
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